Cutting Through The Noise

The world of marketing is loud, we provide clarity.

About the show

Cutting Through The Noise: the newest podcast from Pintler Group addresses frequently asked marketing questions for business owners in key verticals. We address the marketing pains associated with not knowing what’s working, we cover reliable strategies and out of the box techniques in order to help you find new ways to own the internet as we explore all marketing channels. If you’re looking for a marketing resource that will help you reach new heights and think out of the box, we’ve got your back. Listen as the Pintler Group team shares years of marketing wisdom and case studies to give clarity in the noisy world of marketing.


  • Episode 13: Cutting Through The Noise: Maura Gatch

    September 9th, 2021  |  Season 1  |  20 mins 29 secs

    On this episode of Cutting Through The Noise, we chat with Maura Gatch, the Enrollment Management Vice-Chancellor at Montana State University-Northern in Havre, Montana. Our conversation takes us through the realm of Maura's career in education.

  • Episode 10: Cutting Through the Noise: Casey Fitchett

    August 5th, 2021  |  Season 1  |  23 mins 51 secs
  • Episode 12: Cutting Through The Noise: Hazer Novich

    July 8th, 2021  |  Season 1  |  36 mins 53 secs

    On this episode of Cutting Through The Noise, entrepreneur, Montana Ambassador, and veteran drone pilot, Hazer Novich, drops by the shop to tell his amazing story of pursuing his organically homegrown career in visual arts. We chat about his humble beginnings in Big Sky country, how he gained his initial traction to pursue the work he aspired towards, and reinventing artistic direction amidst a growing field of competition.

  • Episode 11: Cutting Through the Noise: Jesse Bartholomew

    June 30th, 2021  |  Season 1  |  14 mins 38 secs

    On this episode of Cutting Through The Noise, we chat with Jesse Bartholomew, VP of Product at Coaster Cycles. Topics include the 'last mile,' what it is and why it's important, as well as the rise of E-bikes and how the pandemic has shifted attitudes towards transportation.

  • Episode 9: Cutting Through the Noise: Jill Alban

    June 1st, 2021  |  Season 0  |  26 mins 25 secs

    On this episode of Cutting Through The Noise, Jill Alban stops by Pintler HQ to offer insight on how to achieve a more enriching career mid-pandemic, what's in store for the future of content marketing, and how to maintain many talents from marketing to coaching.

  • Episode 8: Destination Marketing Episode VI: Economic Development

    March 4th, 2020  |  18 mins 17 secs
    economic development, economic development digital marketing, online marketing, tourism marketing

    Economic Development Marketing can be complicated. We help provide some clarity in our final episode of Cutting Through the Noise Destination Marketing Edition. From customer journey to customer acquisition cost: we help you own the internet.

  • Episode 7: Destination Marketing Episode V: Referral Marketing

    February 26th, 2020  |  15 mins 33 secs
    destination marketing, pintler group, referral marketing, tourism

    Ever wonder how to keep customers coming back? Sick of spending time money and energy acquiring new customers and visitors only to have to expend the same amount of time and energy replacing them with new ones? This episode is for you.

  • Episode 6: Destination Marketing Series Part IV: Keep Visitors Coming Back

    February 21st, 2020  |  15 mins 10 secs
    destination marketing, digital marketing, pintler group, referral phase

    Retention: one of the most important phases in the marketing framework that so often gets forgotten about or pushed aside for acquisition type efforts. What can you do to keep visitors coming back to your destination? Kyle and Shawn break it down!

  • Episode 5: Destination Marketing Part III

    February 7th, 2020  |  20 mins 16 secs
    destination marketing, economic development marketing, tourism

    In this episode, we break down destination marketing in the activation stage. Getting users to your website is one thing, getting users to take action on your site is a different story. Knowing what to look for and how to convert website visitors can mean the difference in thousands of visitors gained or lost. Shawn and Kyle clarify what it means to "convert" in tourism marketing. What software should you be thinking about?

  • Episode 4: Destination Marketing Series Part II: The Acquisition Stage

    February 3rd, 2020  |  20 mins 47 secs
    destination marketing, digital marketing, pintler group

    Shawn and Kyle discuss the acquisition stage of digital marketing for tourism and economic development clients. Digital marketing is noisy, the acquisition stage is critical in understanding how to reach potential visitors to your destination.

  • Episode 3: Destination Marketing Series Part I: Five Metrics to Track From the Start

    January 28th, 2020  |  24 mins 2 secs
    destination marketing, digital marketing, pintler group, tourism

    Destination marketing can be noisy. This episode provides clarity in the first few metrics to track when getting started launching a digital marketing campaign. We talk about steps zero-to-one and simplify the process. Enjoy the episode!

  • Gwen Landquist: Director of Brand at Clearwater Credit Union

    January 27th, 2020  |  39 mins 22 secs

    In this episode of Cutting Through the Noise we chat with Gwen Landquist, Director of Brand at Clearwater Credit Union. Gwen works out of the Missoula office but the Clearwater Credit Union is rapidly growing in Montana and beyond. We talk about rebranding a well known institution: for those that don’t know, Clearwater Credit Union is formerly Missoula Federal Credit Union, I’m sure most of you still know it as that. We talk about some of the hurdles, some of the wins and walk through the timeline of what it takes to go start to finish through a rebrand. An amazing episode with an amazing guest: enjoy!

  • Jed Liston: The Power of Networking

    January 23rd, 2020  |  27 mins 4 secs
    digital marketing, higher education enrollment, networking as a science, pintler group

    In this interview, we sat down with Jed Liston. Jed is the Director of Alumni Relations at the University of Montana and also serves as President and CEO of the University of Montana Alumni Association.

  • Higher Education and Enrollment Management Marketing: Cathy Cole

    November 27th, 2019  |  Season 1  |  26 mins 16 secs
    cutting through the noise, digital marketing, pintlergroup

    In today’s episode we sit down with Cathy Cole: Vice President for Enrollment and Strategic Communications at the University of Montana. We talk about how her early career as a reporter in Florida helped her become a better marketer. We talk storytelling in a highly competitive and crowded world of higher-ed and we crunch some numbers to uncover how data informs strategic decisions everyday in her job.

    Having spent five years in marketing at the University of Montanan, it’s fun to jump back into the world of enrollment marketing and strategy. Enjoy the interview. If you have someone that you think would be a great guest, send an email to [email protected]. We’re always looking for industry leaders to share what they’ve learned.

  • Community Building

    November 15th, 2019  |  Season 1  |  12 mins 1 sec
    19 traction channels, community, community building, digital marketing, facebook, facebook groups, google, google tag manager, groups, marketing, marketing strategy, podcast, podcasting, tag manager, traction channels

    Michelle and Kyle hit the mics to discuss the traction channel community building.

  • Tips for Speaking Engagements

    November 8th, 2019  |  Season 1  |  13 mins 55 secs
    19 traction channels, digital marketing, marketing, marketing strategy, podcast, podcasting, presentation, presenter, speaker, speaking, speaking engagements, traction channels

    Michelle and Shawn hit the mics to talk about the traction channel speaking engagements.