Kassi Strong

Jed Liston: The Power of Networking

January 23rd, 2020  |  27 mins 4 secs

digital marketing, higher education enrollment, networking as a science, pintler group

In this interview, we sat down with Jed Liston. Jed is the Director of Alumni Relations at the University of Montana and also serves as President and CEO of the University of Montana Alumni Association.

Trade Show Geotargeting

October 30th, 2019  |  Season 1  |  19 mins 35 secs

Kyle and Kassi hit the mics to discuss how to put a digital marketing spin on the traction channel trade shows.

What are Existing Platforms?

October 18th, 2019  |  Season 1  |  12 mins 46 secs

19 traction channels, digital marketing, existing platforms, marketing, marketing strategy, podcast, podcasting, traction channels

Kassi and Shawn hop on the mics to discuss the traction channel existing platforms.

What is Affiliate Marketing?

October 11th, 2019  |  Season 1  |  15 mins 49 secs

19 traction channels, advertising, affiliate, affiliate link, affiliate marketing, content marketing, digital marketing, influencers, marketing, marketing strategy, podcast, podcasting, traction channels

Kassi and Michelle hop on the mics to talk about the traction channel affiliate advertising.

How Can You Use Business Development as a Traction Channel?

September 27th, 2019  |  Season 1  |  14 mins 3 secs

19 traction channels, business development, digital marketing, marketing, marketing strategy, partnerships, podcast, podcasting, traction channels

Michelle and Kassi jump on the mics to talk about the traction channel business development.

What is SEO?

August 30th, 2019  |  Season 1  |  16 mins 12 secs

19 traction channels, blog, blog content, blogging, content creation., digital marketing, marketing, marketing strategy, seo, traction channels, video, video content

Kassi and Michelle hop on the mic to discuss Search Engine Optimization and how to make sure your blog and video content are helping increase your SEO.

Marketing for Niche Markets and New Businesses

August 14th, 2019  |  Season 1  |  12 mins 59 secs

brand, brand awareness, entrepreneur, entrepreneurship, marketing, marketing strategy, marketing trends, new business, niche markets

Kassi is joined by Matt Powell, entrepreneur and Marketing Director at Bretz RV & Marine, to talk about marketing for niche businesses and how to find a good marketer.

A Podcast About a Podcast

August 8th, 2019  |  Season 1  |  20 mins 36 secs

business, content creation, digital marketing, entrepreneurship, marketing, marketing strategy, podcasts

Kassi and Kyle hit the mics to make a podcast about podcasts!

Journalism, Photography, and Marketing: How They All Combine

August 8th, 2019  |  Season 1  |  17 mins 59 secs

content, content creation, digital marketing, digital media, journalism, marketing, marketing strategy, photo, photography, video, videography

Kassi is joined by Lido Vizzutti, a photographer, videographer and overall creative from Missoula, MT, to talk about using photo, video, and other forms of media as marketing.

Paid Social and Search Advertisements: From Google to Facebook

August 5th, 2019  |  Season 1  |  20 mins 7 secs

ads, digital marketing, google ads, marketing, marketing strategy, paid advertisements, social media ads, social media marketing

Michelle and Kassi hop on the mic to talk about setting up successful social media ad campaigns and their experiences as new digital marketers.

Public Relations and the Amazon Press Release Strategy

July 25th, 2019  |  Season 1  |  25 mins 18 secs

marketing, press release, traction channels

Kassi and Kyle discuss getting started with public relations as a traction channel. But first, they explore the unique strategy deployed by Amazon to use internal press releases at meetings. Though the episode focuses primarily on public relations, we primarily focus on press releases and their use in marketing a product or service in 2019.

Marketing Spotlight: The Batting Cage Business!

July 24th, 2019  |  Season 1  |  18 mins 14 secs

19 traction channels, brainstorming, marketing, marketing strategy, traction channels

When a batting cage business listed itself for sale in Missoula, Montana, Kyle and Kassi brainstorm some ways to make it work. A unique business combined with some unique marketing: could it work?

Email Marketing: Make it Work For Your Business

July 24th, 2019  |  Season 1  |  15 mins 30 secs

19 traction channels, email marketing, marketing, marketing strategy, traction channels

Shawn and Kassi sit down at the mic to discuss the importance of email marketing and what platforms we recommend.

Should I Use Email Automations For My Business?

July 12th, 2019  |  Season 1  |  20 mins 59 secs

email, email automation, email automations, email marketing, marketing, marketing strategy

Shawn and Kassi sit down at the mic to discuss how important email automations are to the success of any business.