Episode 6

Destination Marketing Series Part IV: Keep Visitors Coming Back


February 21st, 2020

15 mins 10 secs

Your Hosts

About this Episode

In this episode of Cutting Through the Noise: Kyle and Shawn talk retention: What does it take to keep your travelers coming back year after year. People spending their hard-earned money and using valuable vacation time to visit YOUR destination or to relocate to your city: why?

We look at customer acquisition costs (or traveler acquisition costs) and discuss how to use lifetime value in your early-stage (acquisition) marketing decisions. This episode is specifically for anyone that has vacationers visiting their destination and LOVING it. You've reached product market-fit and now you want to figure out how to continue to grow repeat visitors.

Check out more at our website: www.pintlergroup.com or just shoot us a note in the comments :)

Also, be sure to check out our geopersonalization software to personalize content based on location: www.geofli.com