Cutting Through The Noise

Episode Archive

Episode Archive

38 episodes of Cutting Through The Noise since the first episode, which aired on July 12th, 2019.

  • Episode 8: Destination Marketing Episode VI: Economic Development

    March 4th, 2020  |  18 mins 17 secs
    economic development, economic development digital marketing, online marketing, tourism marketing

    Economic Development Marketing can be complicated. We help provide some clarity in our final episode of Cutting Through the Noise Destination Marketing Edition. From customer journey to customer acquisition cost: we help you own the internet.

  • Episode 7: Destination Marketing Episode V: Referral Marketing

    February 26th, 2020  |  15 mins 33 secs
    destination marketing, pintler group, referral marketing, tourism

    Ever wonder how to keep customers coming back? Sick of spending time money and energy acquiring new customers and visitors only to have to expend the same amount of time and energy replacing them with new ones? This episode is for you.

  • Episode 6: Destination Marketing Series Part IV: Keep Visitors Coming Back

    February 21st, 2020  |  15 mins 10 secs
    destination marketing, digital marketing, pintler group, referral phase

    Retention: one of the most important phases in the marketing framework that so often gets forgotten about or pushed aside for acquisition type efforts. What can you do to keep visitors coming back to your destination? Kyle and Shawn break it down!

  • Episode 5: Destination Marketing Part III

    February 7th, 2020  |  20 mins 16 secs
    destination marketing, economic development marketing, tourism

    In this episode, we break down destination marketing in the activation stage. Getting users to your website is one thing, getting users to take action on your site is a different story. Knowing what to look for and how to convert website visitors can mean the difference in thousands of visitors gained or lost. Shawn and Kyle clarify what it means to "convert" in tourism marketing. What software should you be thinking about?

  • Episode 4: Destination Marketing Series Part II: The Acquisition Stage

    February 3rd, 2020  |  20 mins 47 secs
    destination marketing, digital marketing, pintler group

    Shawn and Kyle discuss the acquisition stage of digital marketing for tourism and economic development clients. Digital marketing is noisy, the acquisition stage is critical in understanding how to reach potential visitors to your destination.

  • Episode 3: Destination Marketing Series Part I: Five Metrics to Track From the Start

    January 28th, 2020  |  24 mins 2 secs
    destination marketing, digital marketing, pintler group, tourism

    Destination marketing can be noisy. This episode provides clarity in the first few metrics to track when getting started launching a digital marketing campaign. We talk about steps zero-to-one and simplify the process. Enjoy the episode!

  • Gwen Landquist: Director of Brand at Clearwater Credit Union

    January 27th, 2020  |  39 mins 22 secs

    In this episode of Cutting Through the Noise we chat with Gwen Landquist, Director of Brand at Clearwater Credit Union. Gwen works out of the Missoula office but the Clearwater Credit Union is rapidly growing in Montana and beyond. We talk about rebranding a well known institution: for those that don’t know, Clearwater Credit Union is formerly Missoula Federal Credit Union, I’m sure most of you still know it as that. We talk about some of the hurdles, some of the wins and walk through the timeline of what it takes to go start to finish through a rebrand. An amazing episode with an amazing guest: enjoy!

  • Jed Liston: The Power of Networking

    January 23rd, 2020  |  27 mins 4 secs
    digital marketing, higher education enrollment, networking as a science, pintler group

    In this interview, we sat down with Jed Liston. Jed is the Director of Alumni Relations at the University of Montana and also serves as President and CEO of the University of Montana Alumni Association.

  • Higher Education and Enrollment Management Marketing: Cathy Cole

    November 27th, 2019  |  Season 1  |  26 mins 16 secs
    cutting through the noise, digital marketing, pintlergroup

    In today’s episode we sit down with Cathy Cole: Vice President for Enrollment and Strategic Communications at the University of Montana. We talk about how her early career as a reporter in Florida helped her become a better marketer. We talk storytelling in a highly competitive and crowded world of higher-ed and we crunch some numbers to uncover how data informs strategic decisions everyday in her job.

    Having spent five years in marketing at the University of Montanan, it’s fun to jump back into the world of enrollment marketing and strategy. Enjoy the interview. If you have someone that you think would be a great guest, send an email to [email protected]. We’re always looking for industry leaders to share what they’ve learned.

    www.umt.edu

  • Community Building

    November 15th, 2019  |  Season 1  |  12 mins 1 sec
    19 traction channels, community, community building, digital marketing, facebook, facebook groups, google, google tag manager, groups, marketing, marketing strategy, podcast, podcasting, tag manager, traction channels

    Michelle and Kyle hit the mics to discuss the traction channel community building.

  • Tips for Speaking Engagements

    November 8th, 2019  |  Season 1  |  13 mins 55 secs
    19 traction channels, digital marketing, marketing, marketing strategy, podcast, podcasting, presentation, presenter, speaker, speaking, speaking engagements, traction channels

    Michelle and Shawn hit the mics to talk about the traction channel speaking engagements.

  • How to Leverage Digital Marketing for Offline Events

    October 31st, 2019  |  Season 1  |  11 mins 51 secs
    19 traction channels, content marketing, digital marketing, facebook events, marketing, marketing strategy, offline, offline events, podcast, podcasting, traction channels

    Shawn and Michelle hit the mics to discuss the traction channel offline events.

  • Trade Show Geotargeting

    October 30th, 2019  |  Season 1  |  19 mins 35 secs

    Kyle and Kassi hit the mics to discuss how to put a digital marketing spin on the traction channel trade shows.

  • What are Existing Platforms?

    October 18th, 2019  |  Season 1  |  12 mins 46 secs
    19 traction channels, digital marketing, existing platforms, marketing, marketing strategy, podcast, podcasting, traction channels

    Kassi and Shawn hop on the mics to discuss the traction channel existing platforms.

  • What is Affiliate Marketing?

    October 11th, 2019  |  Season 1  |  15 mins 49 secs
    19 traction channels, advertising, affiliate, affiliate link, affiliate marketing, content marketing, digital marketing, influencers, marketing, marketing strategy, podcast, podcasting, traction channels

    Kassi and Michelle hop on the mics to talk about the traction channel affiliate advertising.

  • Using Sales Online and Offline to Grow Business

    October 2nd, 2019  |  Season 1  |  19 mins 3 secs
    19 traction channels, digital marketing, funnel, leads, marketing, marketing strategy, podcast, podcasting, sales, sales cycling, sales funnel, traction channels

    Kyle and Shawn hop on the mics to talk about sales funnels, sales cycles and how to handle leads.