Destination Marketing Series Part I: Five Metrics to Track From the Start

In this episode, Shawn and Kyle talk about the first few metrics to look at when auditing a digital presence for a tourism company or a destination marketing firm.

Time On Site
New vs. Returning Users
Geographic Representation
Top Visited Pages/ Top Exit Pages
Referral Sources

This is episode one in our six part series on Destination Marketing. Stay tuned for our entire series, podcast, video and article.

https://www.pintlergroup.com/blog/data-deep-dive-tourism-industry/
www.pintlergroup.com
www.geofli.com