Shawn Nicholls
Co-Host of Cutting Through The Noise
Shawn Nicholls has hosted 19 Episodes.
-
Episode 8: Destination Marketing Episode VI: Economic Development
March 4th, 2020 | 18 mins 17 secs
economic development, economic development digital marketing, online marketing, tourism marketing
Economic Development Marketing can be complicated. We help provide some clarity in our final episode of Cutting Through the Noise Destination Marketing Edition. From customer journey to customer acquisition cost: we help you own the internet.
-
Episode 6: Destination Marketing Series Part IV: Keep Visitors Coming Back
February 21st, 2020 | 15 mins 10 secs
destination marketing, digital marketing, pintler group, referral phase
Retention: one of the most important phases in the marketing framework that so often gets forgotten about or pushed aside for acquisition type efforts. What can you do to keep visitors coming back to your destination? Kyle and Shawn break it down!
-
Episode 5: Destination Marketing Part III
February 7th, 2020 | 20 mins 16 secs
destination marketing, economic development marketing, tourism
In this episode, we break down destination marketing in the activation stage. Getting users to your website is one thing, getting users to take action on your site is a different story. Knowing what to look for and how to convert website visitors can mean the difference in thousands of visitors gained or lost. Shawn and Kyle clarify what it means to "convert" in tourism marketing. What software should you be thinking about?
-
Episode 4: Destination Marketing Series Part II: The Acquisition Stage
February 3rd, 2020 | 20 mins 47 secs
destination marketing, digital marketing, pintler group
Shawn and Kyle discuss the acquisition stage of digital marketing for tourism and economic development clients. Digital marketing is noisy, the acquisition stage is critical in understanding how to reach potential visitors to your destination.
-
Episode 3: Destination Marketing Series Part I: Five Metrics to Track From the Start
January 28th, 2020 | 24 mins 2 secs
destination marketing, digital marketing, pintler group, tourism
Destination marketing can be noisy. This episode provides clarity in the first few metrics to track when getting started launching a digital marketing campaign. We talk about steps zero-to-one and simplify the process. Enjoy the episode!
-
Jed Liston: The Power of Networking
January 23rd, 2020 | 27 mins 4 secs
digital marketing, higher education enrollment, networking as a science, pintler group
In this interview, we sat down with Jed Liston. Jed is the Director of Alumni Relations at the University of Montana and also serves as President and CEO of the University of Montana Alumni Association.
-
Tips for Speaking Engagements
November 8th, 2019 | Season 1 | 13 mins 55 secs
19 traction channels, digital marketing, marketing, marketing strategy, podcast, podcasting, presentation, presenter, speaker, speaking, speaking engagements, traction channels
Michelle and Shawn hit the mics to talk about the traction channel speaking engagements.
-
How to Leverage Digital Marketing for Offline Events
October 31st, 2019 | Season 1 | 11 mins 51 secs
19 traction channels, content marketing, digital marketing, facebook events, marketing, marketing strategy, offline, offline events, podcast, podcasting, traction channels
Shawn and Michelle hit the mics to discuss the traction channel offline events.
-
What are Existing Platforms?
October 18th, 2019 | Season 1 | 12 mins 46 secs
19 traction channels, digital marketing, existing platforms, marketing, marketing strategy, podcast, podcasting, traction channels
Kassi and Shawn hop on the mics to discuss the traction channel existing platforms.
-
Using Sales Online and Offline to Grow Business
October 2nd, 2019 | Season 1 | 19 mins 3 secs
19 traction channels, digital marketing, funnel, leads, marketing, marketing strategy, podcast, podcasting, sales, sales cycling, sales funnel, traction channels
Kyle and Shawn hop on the mics to talk about sales funnels, sales cycles and how to handle leads.
-
What is Engineering as Marketing?
September 20th, 2019 | Season 1 | 14 mins 34 secs
19 traction channels, content marketing, digital marketing, engineering, engineering as marketing, marketing, marketing strategy, podcast, podcasting, traction channels
Kyle and Shawn hop on the mic to discuss the traction channel Engineering as Marketing.
-
What is Viral Marketing?
September 13th, 2019 | Season 1 | 13 mins 17 secs
19 traction channels, digital marketing, friends, marketing, marketing strategy, referrals, traction channels, viral marketing, word of mouth
Michelle and Shawn jump on the mics to discuss the traction channel, viral marketing.
-
Content about Content
September 6th, 2019 | Season 1 | 14 mins 38 secs
19 traction channels, blog, blog content, blogging, content creation, content marketing, digital marketing, marketing, marketing strategy, podcast, podcasting, traction channels, video, video content
Michelle and Shawn hop on the mic to talk about creating content for your business.
-
Billboards, Busses and Coasters: Out-of-Home Traction Channel
August 23rd, 2019 | Season 1 | 28 mins 15 secs
19 traction channels, ads, billboards, digital marketing, marketing, marketing strategy, offline ads, offline advertising
Shawn and Kyle hop on the mic to talk about the many different out-of-home advertising options and how to implement them.
-
Social and Display Ads: When, How and Why to Use Them
August 16th, 2019 | Season 1 | 16 mins 40 secs
19 traction channels, ads, digital marketing, display ads, marketing, marketing strategy, social ads, social and display ads
Michelle and Shawn jump on the mics to discuss one of the 19 traction channels: social and display ads.
-
Unconventional PR: From Publicity Stunts to Customer Appreciation
August 2nd, 2019 | Season 1 | 16 mins 33 secs
19 traction channels, customer appreciation, marketing, marketing strategy, publicity stunt, social media marketing, traction channels, unconventional pr
Michelle and Shawn come together to talk about unconventional PR and how it can impact businesses both big and small.