Billboards, Busses and Coasters: Out-of-Home Traction Channel


August 23rd, 2019

28 mins 15 secs

Season 1

Your Hosts

About this Episode

In this episode of Cutting Through the Noise, we look at the traction channel that is out-of-home. In a world rapidly trending digital, out-of-home can feel archaic. However, there's an argument to be made for investing or at the very least, testing this traction channel with your business. Shawn and Kyle explain how to purchase a billboard in your area and why the bar-scene might be a good fit for your next SWAG purchase.

Want more information on offline advertising? Check out our blog article ( and video ( on this topic.