What is Engineering as Marketing?


September 20th, 2019

14 mins 34 secs

Season 1

Your Hosts

About this Episode

In this podcast, Shawn and Kyle discuss the traction channel: engineering as marketing. Phew, that's a lot of disciplines mashed together. We walk through some software products that are simple and highly impactful for driving real dollars. We also find a place for the virtual tour. Spoiler alert, we're not fans of expensive virtual tours. Using examples from the financial industry and higher education, if you're looking for a creative way to add value to customers and help them solve a specific pain point: this is the episode for you. Enjoy!

Want to learn more about engineering as marketing? Check out our video (https://youtu.be/znRrUCwtzk) and blog post (https://www.pintlergroup.com/blog/engineering-as-marketing/) on this topic!