Cutting Through The Noise

Higher Education and Enrollment Management Marketing: Cathy Cole

November 27th, 2019  |  Season 1  |  26 mins 16 secs

cutting through the noise, digital marketing, pintlergroup

In today’s episode we sit down with Cathy Cole: Vice President for Enrollment and Strategic Communications at the University of Montana. We talk about how her early career as a reporter in Florida helped her become a better marketer. We talk storytelling in a highly competitive and crowded world of higher-ed and we crunch some numbers to uncover how data informs strategic decisions everyday in her job.

Having spent five years in marketing at the University of Montanan, it’s fun to jump back into the world of enrollment marketing and strategy. Enjoy the interview. If you have someone that you think would be a great guest, send an email to [email protected]. We’re always looking for industry leaders to share what they’ve learned.

www.umt.edu

Community Building

November 15th, 2019  |  Season 1  |  12 mins 1 sec

19 traction channels, community, community building, digital marketing, facebook, facebook groups, google, google tag manager, groups, marketing, marketing strategy, podcast, podcasting, tag manager, traction channels

Michelle and Kyle hit the mics to discuss the traction channel community building.

Tips for Speaking Engagements

November 8th, 2019  |  Season 1  |  13 mins 55 secs

19 traction channels, digital marketing, marketing, marketing strategy, podcast, podcasting, presentation, presenter, speaker, speaking, speaking engagements, traction channels

Michelle and Shawn hit the mics to talk about the traction channel speaking engagements.

How to Leverage Digital Marketing for Offline Events

October 31st, 2019  |  Season 1  |  11 mins 51 secs

19 traction channels, content marketing, digital marketing, facebook events, marketing, marketing strategy, offline, offline events, podcast, podcasting, traction channels

Shawn and Michelle hit the mics to discuss the traction channel offline events.

Trade Show Geotargeting

October 30th, 2019  |  Season 1  |  19 mins 35 secs

Kyle and Kassi hit the mics to discuss how to put a digital marketing spin on the traction channel trade shows.

What are Existing Platforms?

October 18th, 2019  |  Season 1  |  12 mins 46 secs

19 traction channels, digital marketing, existing platforms, marketing, marketing strategy, podcast, podcasting, traction channels

Kassi and Shawn hop on the mics to discuss the traction channel existing platforms.

What is Affiliate Marketing?

October 11th, 2019  |  Season 1  |  15 mins 49 secs

19 traction channels, advertising, affiliate, affiliate link, affiliate marketing, content marketing, digital marketing, influencers, marketing, marketing strategy, podcast, podcasting, traction channels

Kassi and Michelle hop on the mics to talk about the traction channel affiliate advertising.

Using Sales Online and Offline to Grow Business

October 2nd, 2019  |  Season 1  |  19 mins 3 secs

19 traction channels, digital marketing, funnel, leads, marketing, marketing strategy, podcast, podcasting, sales, sales cycling, sales funnel, traction channels

Kyle and Shawn hop on the mics to talk about sales funnels, sales cycles and how to handle leads.

How Can You Use Business Development as a Traction Channel?

September 27th, 2019  |  Season 1  |  14 mins 3 secs

19 traction channels, business development, digital marketing, marketing, marketing strategy, partnerships, podcast, podcasting, traction channels

Michelle and Kassi jump on the mics to talk about the traction channel business development.

What is Engineering as Marketing?

September 20th, 2019  |  Season 1  |  14 mins 34 secs

19 traction channels, content marketing, digital marketing, engineering, engineering as marketing, marketing, marketing strategy, podcast, podcasting, traction channels

Kyle and Shawn hop on the mic to discuss the traction channel Engineering as Marketing.

What is Viral Marketing?

September 13th, 2019  |  Season 1  |  13 mins 17 secs

19 traction channels, digital marketing, friends, marketing, marketing strategy, referrals, traction channels, viral marketing, word of mouth

Michelle and Shawn jump on the mics to discuss the traction channel, viral marketing.

Content about Content

September 6th, 2019  |  Season 1  |  14 mins 38 secs

19 traction channels, blog, blog content, blogging, content creation, content marketing, digital marketing, marketing, marketing strategy, podcast, podcasting, traction channels, video, video content

Michelle and Shawn hop on the mic to talk about creating content for your business.

Honing in on Your Craft with Josh Quick

September 3rd, 2019  |  Season 1  |  36 mins 18 secs

brand, brand awareness, craft, design, digital marketing, digital media, entrepreneurship, graphic design, illustration, marketing, marketing strategy, publishing

Kyle is joined by Josh Quick to discuss design, publishing and creating a final product.

What is SEO?

August 30th, 2019  |  Season 1  |  16 mins 12 secs

19 traction channels, blog, blog content, blogging, content creation., digital marketing, marketing, marketing strategy, seo, traction channels, video, video content

Kassi and Michelle hop on the mic to discuss Search Engine Optimization and how to make sure your blog and video content are helping increase your SEO.

Tips from a Paid Acquisition Manager

August 28th, 2019  |  Season 1  |  39 mins 23 secs

brand, brand awareness, digital marketing, influencer marketing, marketing, marketing strategy

Kyle is joined by Ryan Watson, Paid Acquisition Manager at onX, to talk about digital marketing, wins, losses, and much more!

Billboards, Busses and Coasters: Out-of-Home Traction Channel

August 23rd, 2019  |  Season 1  |  28 mins 15 secs

19 traction channels, ads, billboards, digital marketing, marketing, marketing strategy, offline ads, offline advertising

Shawn and Kyle hop on the mic to talk about the many different out-of-home advertising options and how to implement them.