March 4th, 2020 | 18 mins 17 secs
economic development, economic development digital marketing, online marketing, tourism marketing
Economic Development Marketing can be complicated. We help provide some clarity in our final episode of Cutting Through the Noise Destination Marketing Edition. From customer journey to customer acquisition cost: we help you own the internet.
February 26th, 2020 | 15 mins 33 secs
destination marketing, pintler group, referral marketing, tourism
Ever wonder how to keep customers coming back? Sick of spending time money and energy acquiring new customers and visitors only to have to expend the same amount of time and energy replacing them with new ones? This episode is for you.
February 21st, 2020 | 15 mins 10 secs
destination marketing, digital marketing, pintler group, referral phase
Retention: one of the most important phases in the marketing framework that so often gets forgotten about or pushed aside for acquisition type efforts. What can you do to keep visitors coming back to your destination? Kyle and Shawn break it down!
February 7th, 2020 | 20 mins 16 secs
destination marketing, economic development marketing, tourism
In this episode, we break down destination marketing in the activation stage. Getting users to your website is one thing, getting users to take action on your site is a different story. Knowing what to look for and how to convert website visitors can mean the difference in thousands of visitors gained or lost. Shawn and Kyle clarify what it means to "convert" in tourism marketing. What software should you be thinking about?
February 3rd, 2020 | 20 mins 47 secs
destination marketing, digital marketing, pintler group
Shawn and Kyle discuss the acquisition stage of digital marketing for tourism and economic development clients. Digital marketing is noisy, the acquisition stage is critical in understanding how to reach potential visitors to your destination.
January 28th, 2020 | 24 mins 2 secs
destination marketing, digital marketing, pintler group, tourism
Destination marketing can be noisy. This episode provides clarity in the first few metrics to track when getting started launching a digital marketing campaign. We talk about steps zero-to-one and simplify the process. Enjoy the episode!
January 27th, 2020 | 39 mins 22 secs
In this episode of Cutting Through the Noise we chat with Gwen Landquist, Director of Brand at Clearwater Credit Union. Gwen works out of the Missoula office but the Clearwater Credit Union is rapidly growing in Montana and beyond. We talk about rebranding a well known institution: for those that don’t know, Clearwater Credit Union is formerly Missoula Federal Credit Union, I’m sure most of you still know it as that. We talk about some of the hurdles, some of the wins and walk through the timeline of what it takes to go start to finish through a rebrand. An amazing episode with an amazing guest: enjoy!
January 23rd, 2020 | 27 mins 4 secs
digital marketing, higher education enrollment, networking as a science, pintler group
In this interview, we sat down with Jed Liston. Jed is the Director of Alumni Relations at the University of Montana and also serves as President and CEO of the University of Montana Alumni Association.
November 27th, 2019 | Season 1 | 26 mins 16 secs
cutting through the noise, digital marketing, pintlergroup
In today’s episode we sit down with Cathy Cole: Vice President for Enrollment and Strategic Communications at the University of Montana. We talk about how her early career as a reporter in Florida helped her become a better marketer. We talk storytelling in a highly competitive and crowded world of higher-ed and we crunch some numbers to uncover how data informs strategic decisions everyday in her job.
Having spent five years in marketing at the University of Montanan, it’s fun to jump back into the world of enrollment marketing and strategy. Enjoy the interview. If you have someone that you think would be a great guest, send an email to firstname.lastname@example.org. We’re always looking for industry leaders to share what they’ve learned.
November 15th, 2019 | Season 1 | 12 mins 1 sec
19 traction channels, community, community building, digital marketing, facebook, facebook groups, google, google tag manager, groups, marketing, marketing strategy, podcast, podcasting, tag manager, traction channels
Michelle and Kyle hit the mics to discuss the traction channel community building.
November 8th, 2019 | Season 1 | 13 mins 55 secs
19 traction channels, digital marketing, marketing, marketing strategy, podcast, podcasting, presentation, presenter, speaker, speaking, speaking engagements, traction channels
Michelle and Shawn hit the mics to talk about the traction channel speaking engagements.
October 31st, 2019 | Season 1 | 11 mins 51 secs
19 traction channels, content marketing, digital marketing, facebook events, marketing, marketing strategy, offline, offline events, podcast, podcasting, traction channels
Shawn and Michelle hit the mics to discuss the traction channel offline events.
October 30th, 2019 | Season 1 | 19 mins 35 secs
Kyle and Kassi hit the mics to discuss how to put a digital marketing spin on the traction channel trade shows.
October 18th, 2019 | Season 1 | 12 mins 46 secs
19 traction channels, digital marketing, existing platforms, marketing, marketing strategy, podcast, podcasting, traction channels
Kassi and Shawn hop on the mics to discuss the traction channel existing platforms.
October 11th, 2019 | Season 1 | 15 mins 49 secs
19 traction channels, advertising, affiliate, affiliate link, affiliate marketing, content marketing, digital marketing, influencers, marketing, marketing strategy, podcast, podcasting, traction channels
Kassi and Michelle hop on the mics to talk about the traction channel affiliate advertising.
October 2nd, 2019 | Season 1 | 19 mins 3 secs
19 traction channels, digital marketing, funnel, leads, marketing, marketing strategy, podcast, podcasting, sales, sales cycling, sales funnel, traction channels
Kyle and Shawn hop on the mics to talk about sales funnels, sales cycles and how to handle leads.