Cutting Through The Noise

Episode Archive

Episode Archive

38 episodes of Cutting Through The Noise since the first episode, which aired on July 12th, 2019.

  • Unconventional PR: From Publicity Stunts to Customer Appreciation

    August 2nd, 2019  |  Season 1  |  16 mins 33 secs
    19 traction channels, customer appreciation, marketing, marketing strategy, publicity stunt, social media marketing, traction channels, unconventional pr

    Michelle and Shawn come together to talk about unconventional PR and how it can impact businesses both big and small.

  • Public Relations and the Amazon Press Release Strategy

    July 25th, 2019  |  Season 1  |  25 mins 18 secs
    marketing, press release, traction channels

    Kassi and Kyle discuss getting started with public relations as a traction channel. But first, they explore the unique strategy deployed by Amazon to use internal press releases at meetings. Though the episode focuses primarily on public relations, we primarily focus on press releases and their use in marketing a product or service in 2019.

  • Marketing Spotlight: The Batting Cage Business!

    July 24th, 2019  |  Season 1  |  18 mins 14 secs
    19 traction channels, brainstorming, marketing, marketing strategy, traction channels

    When a batting cage business listed itself for sale in Missoula, Montana, Kyle and Kassi brainstorm some ways to make it work. A unique business combined with some unique marketing: could it work?

  • Email Marketing: Make it Work For Your Business

    July 24th, 2019  |  Season 1  |  15 mins 30 secs
    19 traction channels, email marketing, marketing, marketing strategy, traction channels

    Shawn and Kassi sit down at the mic to discuss the importance of email marketing and what platforms we recommend.

  • Targeting Blogs and Social Media Influencers

    July 19th, 2019  |  Season 1  |  17 mins 2 secs
    19 traction channels, marketing, marketing strategy, social media marketing, targeting blogs, traction channels

    Michelle and Shawn sit down at the mic to discuss how the traction channel "Targeting Blogs" has changed over the last few years to include other avenues of influence.

  • Should I Use Email Automations For My Business?

    July 12th, 2019  |  Season 1  |  20 mins 59 secs
    email, email automation, email automations, email marketing, marketing, marketing strategy

    Shawn and Kassi sit down at the mic to discuss how important email automations are to the success of any business.