August 8th, 2019 | Season 1 | 18 mins 10 secs
19 traction channels, google ads, marketing, marketing strategy, online ads, search engine, search engine marketing, traction channels, youtube
Michelle and Kyle hit the mics to talk about the traction channel search engine marketing.
July 25th, 2019 | Season 1 | 25 mins 18 secs
marketing, press release, traction channels
Kassi and Kyle discuss getting started with public relations as a traction channel. But first, they explore the unique strategy deployed by Amazon to use internal press releases at meetings. Though the episode focuses primarily on public relations, we primarily focus on press releases and their use in marketing a product or service in 2019.
July 24th, 2019 | Season 1 | 18 mins 14 secs
19 traction channels, brainstorming, marketing, marketing strategy, traction channels
When a batting cage business listed itself for sale in Missoula, Montana, Kyle and Kassi brainstorm some ways to make it work. A unique business combined with some unique marketing: could it work?