Kyle Pucko

Higher Education and Enrollment Management Marketing: Cathy Cole

November 27th, 2019  |  Season 1  |  26 mins 16 secs

cutting through the noise, digital marketing, pintlergroup

In today’s episode we sit down with Cathy Cole: Vice President for Enrollment and Strategic Communications at the University of Montana. We talk about how her early career as a reporter in Florida helped her become a better marketer. We talk storytelling in a highly competitive and crowded world of higher-ed and we crunch some numbers to uncover how data informs strategic decisions everyday in her job.

Having spent five years in marketing at the University of Montanan, it’s fun to jump back into the world of enrollment marketing and strategy. Enjoy the interview. If you have someone that you think would be a great guest, send an email to [email protected]. We’re always looking for industry leaders to share what they’ve learned.

www.umt.edu

Community Building

November 15th, 2019  |  Season 1  |  12 mins 1 sec

19 traction channels, community, community building, digital marketing, facebook, facebook groups, google, google tag manager, groups, marketing, marketing strategy, podcast, podcasting, tag manager, traction channels

Michelle and Kyle hit the mics to discuss the traction channel community building.

Trade Show Geotargeting

October 30th, 2019  |  Season 1  |  19 mins 35 secs

Kyle and Kassi hit the mics to discuss how to put a digital marketing spin on the traction channel trade shows.

Using Sales Online and Offline to Grow Business

October 2nd, 2019  |  Season 1  |  19 mins 3 secs

19 traction channels, digital marketing, funnel, leads, marketing, marketing strategy, podcast, podcasting, sales, sales cycling, sales funnel, traction channels

Kyle and Shawn hop on the mics to talk about sales funnels, sales cycles and how to handle leads.

What is Engineering as Marketing?

September 20th, 2019  |  Season 1  |  14 mins 34 secs

19 traction channels, content marketing, digital marketing, engineering, engineering as marketing, marketing, marketing strategy, podcast, podcasting, traction channels

Kyle and Shawn hop on the mic to discuss the traction channel Engineering as Marketing.

Honing in on Your Craft with Josh Quick

September 3rd, 2019  |  Season 1  |  36 mins 18 secs

brand, brand awareness, craft, design, digital marketing, digital media, entrepreneurship, graphic design, illustration, marketing, marketing strategy, publishing

Kyle is joined by Josh Quick to discuss design, publishing and creating a final product.

Tips from a Paid Acquisition Manager

August 28th, 2019  |  Season 1  |  39 mins 23 secs

brand, brand awareness, digital marketing, influencer marketing, marketing, marketing strategy

Kyle is joined by Ryan Watson, Paid Acquisition Manager at onX, to talk about digital marketing, wins, losses, and much more!

Billboards, Busses and Coasters: Out-of-Home Traction Channel

August 23rd, 2019  |  Season 1  |  28 mins 15 secs

19 traction channels, ads, billboards, digital marketing, marketing, marketing strategy, offline ads, offline advertising

Shawn and Kyle hop on the mic to talk about the many different out-of-home advertising options and how to implement them.

CMS, Email Marketing, and Learning New Skills

August 14th, 2019  |  Season 1  |  24 mins 50 secs

brand, cms, email marketing, marketing, marketing firm, marketing strategy, marketing trends, product, telecommunications, texting

Kyle interviews Morgan Holzberger, Marketing Communications Coordinator at Blackfoot, about her history in marketing, setting up email marketing campaigns, choosing a CMS, learning new skills and much more!

Graphic Design: Logos, Beer, and Creative Branding

August 9th, 2019  |  Season 1  |  24 mins 34 secs

brand, brand awareness, digital marketing, digital media, entrepreneurship, graphic design, logo, marketing, marketing strategy

Kyle is joined by Mike Morawski of Honyocker Design to talk about graphic design, logos and starting a business.

A Podcast About a Podcast

August 8th, 2019  |  Season 1  |  20 mins 36 secs

business, content creation, digital marketing, entrepreneurship, marketing, marketing strategy, podcasts

Kassi and Kyle hit the mics to make a podcast about podcasts!

Search Engine Marketing: Running a Successful Search Ad Campaign

August 8th, 2019  |  Season 1  |  18 mins 10 secs

19 traction channels, google ads, marketing, marketing strategy, online ads, search engine, search engine marketing, traction channels, youtube

Michelle and Kyle hit the mics to talk about the traction channel search engine marketing.

Public Relations and the Amazon Press Release Strategy

July 25th, 2019  |  Season 1  |  25 mins 18 secs

marketing, press release, traction channels

Kassi and Kyle discuss getting started with public relations as a traction channel. But first, they explore the unique strategy deployed by Amazon to use internal press releases at meetings. Though the episode focuses primarily on public relations, we primarily focus on press releases and their use in marketing a product or service in 2019.

Marketing Spotlight: The Batting Cage Business!

July 24th, 2019  |  Season 1  |  18 mins 14 secs

19 traction channels, brainstorming, marketing, marketing strategy, traction channels

When a batting cage business listed itself for sale in Missoula, Montana, Kyle and Kassi brainstorm some ways to make it work. A unique business combined with some unique marketing: could it work?