September 9th, 2021 | Season 1 | 20 mins 29 secs
On this episode of Cutting Through The Noise, we chat with Maura Gatch, the Enrollment Management Vice-Chancellor at Montana State University-Northern in Havre, Montana. Our conversation takes us through the realm of Maura's career in education.
August 5th, 2021 | Season 1 | 23 mins 51 secs
July 8th, 2021 | Season 1 | 36 mins 53 secs
On this episode of Cutting Through The Noise, entrepreneur, Montana Ambassador, and veteran drone pilot, Hazer Novich, drops by the shop to tell his amazing story of pursuing his organically homegrown career in visual arts. We chat about his humble beginnings in Big Sky country, how he gained his initial traction to pursue the work he aspired towards, and reinventing artistic direction amidst a growing field of competition.
June 30th, 2021 | Season 1 | 14 mins 38 secs
On this episode of Cutting Through The Noise, we chat with Jesse Bartholomew, VP of Product at Coaster Cycles. Topics include the 'last mile,' what it is and why it's important, as well as the rise of E-bikes and how the pandemic has shifted attitudes towards transportation.
June 1st, 2021 | Season 0 | 26 mins 25 secs
On this episode of Cutting Through The Noise, Jill Alban stops by Pintler HQ to offer insight on how to achieve a more enriching career mid-pandemic, what's in store for the future of content marketing, and how to maintain many talents from marketing to coaching.
March 4th, 2020 | 18 mins 17 secs
economic development, economic development digital marketing, online marketing, tourism marketing
Economic Development Marketing can be complicated. We help provide some clarity in our final episode of Cutting Through the Noise Destination Marketing Edition. From customer journey to customer acquisition cost: we help you own the internet.
February 26th, 2020 | 15 mins 33 secs
destination marketing, pintler group, referral marketing, tourism
Ever wonder how to keep customers coming back? Sick of spending time money and energy acquiring new customers and visitors only to have to expend the same amount of time and energy replacing them with new ones? This episode is for you.
February 21st, 2020 | 15 mins 10 secs
destination marketing, digital marketing, pintler group, referral phase
Retention: one of the most important phases in the marketing framework that so often gets forgotten about or pushed aside for acquisition type efforts. What can you do to keep visitors coming back to your destination? Kyle and Shawn break it down!
February 7th, 2020 | 20 mins 16 secs
destination marketing, economic development marketing, tourism
In this episode, we break down destination marketing in the activation stage. Getting users to your website is one thing, getting users to take action on your site is a different story. Knowing what to look for and how to convert website visitors can mean the difference in thousands of visitors gained or lost. Shawn and Kyle clarify what it means to "convert" in tourism marketing. What software should you be thinking about?
February 3rd, 2020 | 20 mins 47 secs
destination marketing, digital marketing, pintler group
Shawn and Kyle discuss the acquisition stage of digital marketing for tourism and economic development clients. Digital marketing is noisy, the acquisition stage is critical in understanding how to reach potential visitors to your destination.
January 28th, 2020 | 24 mins 2 secs
destination marketing, digital marketing, pintler group, tourism
Destination marketing can be noisy. This episode provides clarity in the first few metrics to track when getting started launching a digital marketing campaign. We talk about steps zero-to-one and simplify the process. Enjoy the episode!
January 27th, 2020 | 39 mins 22 secs
In this episode of Cutting Through the Noise we chat with Gwen Landquist, Director of Brand at Clearwater Credit Union. Gwen works out of the Missoula office but the Clearwater Credit Union is rapidly growing in Montana and beyond. We talk about rebranding a well known institution: for those that don’t know, Clearwater Credit Union is formerly Missoula Federal Credit Union, I’m sure most of you still know it as that. We talk about some of the hurdles, some of the wins and walk through the timeline of what it takes to go start to finish through a rebrand. An amazing episode with an amazing guest: enjoy!
January 23rd, 2020 | 27 mins 4 secs
digital marketing, higher education enrollment, networking as a science, pintler group
In this interview, we sat down with Jed Liston. Jed is the Director of Alumni Relations at the University of Montana and also serves as President and CEO of the University of Montana Alumni Association.
November 27th, 2019 | Season 1 | 26 mins 16 secs
cutting through the noise, digital marketing, pintlergroup
In today’s episode we sit down with Cathy Cole: Vice President for Enrollment and Strategic Communications at the University of Montana. We talk about how her early career as a reporter in Florida helped her become a better marketer. We talk storytelling in a highly competitive and crowded world of higher-ed and we crunch some numbers to uncover how data informs strategic decisions everyday in her job.
Having spent five years in marketing at the University of Montanan, it’s fun to jump back into the world of enrollment marketing and strategy. Enjoy the interview. If you have someone that you think would be a great guest, send an email to [email protected]. We’re always looking for industry leaders to share what they’ve learned.
November 15th, 2019 | Season 1 | 12 mins 1 sec
19 traction channels, community, community building, digital marketing, facebook, facebook groups, google, google tag manager, groups, marketing, marketing strategy, podcast, podcasting, tag manager, traction channels
Michelle and Kyle hit the mics to discuss the traction channel community building.
October 30th, 2019 | Season 1 | 19 mins 35 secs
Kyle and Kassi hit the mics to discuss how to put a digital marketing spin on the traction channel trade shows.