February 7th, 2020 | 20 mins 16 secs
destination marketing, economic development marketing, tourism
In this episode, we break down destination marketing in the activation stage. Getting users to your website is one thing, getting users to take action on your site is a different story. Knowing what to look for and how to convert website visitors can mean the difference in thousands of visitors gained or lost. Shawn and Kyle clarify what it means to "convert" in tourism marketing. What software should you be thinking about?
February 3rd, 2020 | 20 mins 47 secs
destination marketing, digital marketing, pintler group
Shawn and Kyle discuss the acquisition stage of digital marketing for tourism and economic development clients. Digital marketing is noisy, the acquisition stage is critical in understanding how to reach potential visitors to your destination.
January 28th, 2020 | 24 mins 2 secs
destination marketing, digital marketing, pintler group, tourism
Destination marketing can be noisy. This episode provides clarity in the first few metrics to track when getting started launching a digital marketing campaign. We talk about steps zero-to-one and simplify the process. Enjoy the episode!
January 27th, 2020 | 39 mins 22 secs
In this episode of Cutting Through the Noise we chat with Gwen Landquist, Director of Brand at Clearwater Credit Union. Gwen works out of the Missoula office but the Clearwater Credit Union is rapidly growing in Montana and beyond. We talk about rebranding a well known institution: for those that don’t know, Clearwater Credit Union is formerly Missoula Federal Credit Union, I’m sure most of you still know it as that. We talk about some of the hurdles, some of the wins and walk through the timeline of what it takes to go start to finish through a rebrand. An amazing episode with an amazing guest: enjoy!
January 23rd, 2020 | 27 mins 4 secs
digital marketing, higher education enrollment, networking as a science, pintler group
In this interview, we sat down with Jed Liston. Jed is the Director of Alumni Relations at the University of Montana and also serves as President and CEO of the University of Montana Alumni Association.
November 27th, 2019 | Season 1 | 26 mins 16 secs
cutting through the noise, digital marketing, pintlergroup
In today’s episode we sit down with Cathy Cole: Vice President for Enrollment and Strategic Communications at the University of Montana. We talk about how her early career as a reporter in Florida helped her become a better marketer. We talk storytelling in a highly competitive and crowded world of higher-ed and we crunch some numbers to uncover how data informs strategic decisions everyday in her job.
Having spent five years in marketing at the University of Montanan, it’s fun to jump back into the world of enrollment marketing and strategy. Enjoy the interview. If you have someone that you think would be a great guest, send an email to firstname.lastname@example.org. We’re always looking for industry leaders to share what they’ve learned.
November 15th, 2019 | Season 1 | 12 mins 1 sec
19 traction channels, community, community building, digital marketing, facebook, facebook groups, google, google tag manager, groups, marketing, marketing strategy, podcast, podcasting, tag manager, traction channels
Michelle and Kyle hit the mics to discuss the traction channel community building.
October 30th, 2019 | Season 1 | 19 mins 35 secs
Kyle and Kassi hit the mics to discuss how to put a digital marketing spin on the traction channel trade shows.
October 2nd, 2019 | Season 1 | 19 mins 3 secs
19 traction channels, digital marketing, funnel, leads, marketing, marketing strategy, podcast, podcasting, sales, sales cycling, sales funnel, traction channels
Kyle and Shawn hop on the mics to talk about sales funnels, sales cycles and how to handle leads.
September 20th, 2019 | Season 1 | 14 mins 34 secs
19 traction channels, content marketing, digital marketing, engineering, engineering as marketing, marketing, marketing strategy, podcast, podcasting, traction channels
Kyle and Shawn hop on the mic to discuss the traction channel Engineering as Marketing.
September 3rd, 2019 | Season 1 | 36 mins 18 secs
brand, brand awareness, craft, design, digital marketing, digital media, entrepreneurship, graphic design, illustration, marketing, marketing strategy, publishing
Kyle is joined by Josh Quick to discuss design, publishing and creating a final product.
August 28th, 2019 | Season 1 | 39 mins 23 secs
brand, brand awareness, digital marketing, influencer marketing, marketing, marketing strategy
Kyle is joined by Ryan Watson, Paid Acquisition Manager at onX, to talk about digital marketing, wins, losses, and much more!
August 23rd, 2019 | Season 1 | 28 mins 15 secs
19 traction channels, ads, billboards, digital marketing, marketing, marketing strategy, offline ads, offline advertising
Shawn and Kyle hop on the mic to talk about the many different out-of-home advertising options and how to implement them.
August 14th, 2019 | Season 1 | 24 mins 50 secs
brand, cms, email marketing, marketing, marketing firm, marketing strategy, marketing trends, product, telecommunications, texting
Kyle interviews Morgan Holzberger, Marketing Communications Coordinator at Blackfoot, about her history in marketing, setting up email marketing campaigns, choosing a CMS, learning new skills and much more!
August 9th, 2019 | Season 1 | 24 mins 34 secs
brand, brand awareness, digital marketing, digital media, entrepreneurship, graphic design, logo, marketing, marketing strategy
Kyle is joined by Mike Morawski of Honyocker Design to talk about graphic design, logos and starting a business.
August 8th, 2019 | Season 1 | 20 mins 36 secs
business, content creation, digital marketing, entrepreneurship, marketing, marketing strategy, podcasts
Kassi and Kyle hit the mics to make a podcast about podcasts!