February 26th, 2020 | 15 mins 33 secs
destination marketing, pintler group, referral marketing, tourism
Ever wonder how to keep customers coming back? Sick of spending time money and energy acquiring new customers and visitors only to have to expend the same amount of time and energy replacing them with new ones? This episode is for you.
February 21st, 2020 | 15 mins 10 secs
destination marketing, digital marketing, pintler group, referral phase
Retention: one of the most important phases in the marketing framework that so often gets forgotten about or pushed aside for acquisition type efforts. What can you do to keep visitors coming back to your destination? Kyle and Shawn break it down!
February 7th, 2020 | 20 mins 16 secs
destination marketing, economic development marketing, tourism
In this episode, we break down destination marketing in the activation stage. Getting users to your website is one thing, getting users to take action on your site is a different story. Knowing what to look for and how to convert website visitors can mean the difference in thousands of visitors gained or lost. Shawn and Kyle clarify what it means to "convert" in tourism marketing. What software should you be thinking about?
February 3rd, 2020 | 20 mins 47 secs
destination marketing, digital marketing, pintler group
Shawn and Kyle discuss the acquisition stage of digital marketing for tourism and economic development clients. Digital marketing is noisy, the acquisition stage is critical in understanding how to reach potential visitors to your destination.
January 28th, 2020 | 24 mins 2 secs
destination marketing, digital marketing, pintler group, tourism
Destination marketing can be noisy. This episode provides clarity in the first few metrics to track when getting started launching a digital marketing campaign. We talk about steps zero-to-one and simplify the process. Enjoy the episode!