Cutting Through The Noise

Episode 17: Cutting Through the Noise: Andrew Schultz

December 15th, 2022  |  Season 1  |  32 mins 53 secs

cutting through the noise, digital marketing, geo fli, geofli, marketing, marketing strategy, missoula, montana, noise, non profit, nonprofit, pintler, pintler group, strategy

Today we talk with Andrew Schultz: President of the Insight Studio based right here in Montana. We walk through the challenges and misconceptions of HubSpot. We talk about managing a fully remote team and we talk about the path from Alaskan Fishing Guide to Agency Owner and Operator. It’s an amazing episode: enjoy!

Episode 16: Cutting Through the Noise: Ken Fichtler

December 8th, 2022  |  Season 1  |  24 mins 48 secs

cutting through the noise, digital marketing, geo fli, geofli, marketing, marketing strategy, missoula, montana, noise, non profit, nonprofit, pintler, pintler group, strategy

Today we talked with Ken Fichtler, Chief Executive Officer at Gaize. Ken's team is developing a test for cannabis impairment, not just cannabis use. It was a fascinating discussion on where the idea came from, how it all works and what’s next for this exciting startup. I know you’re gonna like it!

Episode 15: Cutting Through The Noise: Karie Hyslop

November 26th, 2022  |  Season 1  |  36 mins 42 secs

cutting through the noise, digital marketing, geo fli, geofli, marketing, marketing strategy, missoula, montana, noise, non profit, nonprofit, pintler, pintler group, strategy

Today I’m joined by Kari Hyslop, communications coordinator for the college of humanities and sciences at the University of Montana right here in Missoula Montana. We talked about her path to a career in Marketing, her 20 years living abroad and the magic that is Missoula. We know you’re going to love this episode.

Episode 14: Cutting Through the Noise: Hannah Zurroff

November 17th, 2022  |  Season 1  |  22 mins 50 secs

digital marketing, families first, families first learning lab, hannah, learning lab, marketing, missoula, montana, pintler, pintler group, zurroff

In this episode, we talk with Hannah Zurroff. Hannah is the executive director of Families First Learning Lab right here in Missoula, Montana. We talked with her about different strategies to reach parents in town that might benefit from their services. Spoiler alert: there are a lot of services.

Episode 6: Destination Marketing Series Part IV: Keep Visitors Coming Back

February 21st, 2020  |  15 mins 10 secs

destination marketing, digital marketing, pintler group, referral phase

Retention: one of the most important phases in the marketing framework that so often gets forgotten about or pushed aside for acquisition type efforts. What can you do to keep visitors coming back to your destination? Kyle and Shawn break it down!

Episode 4: Destination Marketing Series Part II: The Acquisition Stage

February 3rd, 2020  |  20 mins 47 secs

destination marketing, digital marketing, pintler group

Shawn and Kyle discuss the acquisition stage of digital marketing for tourism and economic development clients. Digital marketing is noisy, the acquisition stage is critical in understanding how to reach potential visitors to your destination.

Episode 3: Destination Marketing Series Part I: Five Metrics to Track From the Start

January 28th, 2020  |  24 mins 2 secs

destination marketing, digital marketing, pintler group, tourism

Destination marketing can be noisy. This episode provides clarity in the first few metrics to track when getting started launching a digital marketing campaign. We talk about steps zero-to-one and simplify the process. Enjoy the episode!

Jed Liston: The Power of Networking

January 23rd, 2020  |  27 mins 4 secs

digital marketing, higher education enrollment, networking as a science, pintler group

In this interview, we sat down with Jed Liston. Jed is the Director of Alumni Relations at the University of Montana and also serves as President and CEO of the University of Montana Alumni Association.

Higher Education and Enrollment Management Marketing: Cathy Cole

November 27th, 2019  |  Season 1  |  26 mins 16 secs

cutting through the noise, digital marketing, pintlergroup

In today’s episode we sit down with Cathy Cole: Vice President for Enrollment and Strategic Communications at the University of Montana. We talk about how her early career as a reporter in Florida helped her become a better marketer. We talk storytelling in a highly competitive and crowded world of higher-ed and we crunch some numbers to uncover how data informs strategic decisions everyday in her job.

Having spent five years in marketing at the University of Montanan, it’s fun to jump back into the world of enrollment marketing and strategy. Enjoy the interview. If you have someone that you think would be a great guest, send an email to [email protected]. We’re always looking for industry leaders to share what they’ve learned.

www.umt.edu

Community Building

November 15th, 2019  |  Season 1  |  12 mins 1 sec

19 traction channels, community, community building, digital marketing, facebook, facebook groups, google, google tag manager, groups, marketing, marketing strategy, podcast, podcasting, tag manager, traction channels

Michelle and Kyle hit the mics to discuss the traction channel community building.