Cutting Through The Noise

Episode 6: Destination Marketing Series Part IV: Keep Visitors Coming Back

February 21st, 2020  |  15 mins 10 secs

destination marketing, digital marketing, pintler group, referral phase

Retention: one of the most important phases in the marketing framework that so often gets forgotten about or pushed aside for acquisition type efforts. What can you do to keep visitors coming back to your destination? Kyle and Shawn break it down!

Episode 4: Destination Marketing Series Part II: The Acquisition Stage

February 3rd, 2020  |  20 mins 47 secs

destination marketing, digital marketing, pintler group

Shawn and Kyle discuss the acquisition stage of digital marketing for tourism and economic development clients. Digital marketing is noisy, the acquisition stage is critical in understanding how to reach potential visitors to your destination.

Episode 3: Destination Marketing Series Part I: Five Metrics to Track From the Start

January 28th, 2020  |  24 mins 2 secs

destination marketing, digital marketing, pintler group, tourism

Destination marketing can be noisy. This episode provides clarity in the first few metrics to track when getting started launching a digital marketing campaign. We talk about steps zero-to-one and simplify the process. Enjoy the episode!

Jed Liston: The Power of Networking

January 23rd, 2020  |  27 mins 4 secs

digital marketing, higher education enrollment, networking as a science, pintler group

In this interview, we sat down with Jed Liston. Jed is the Director of Alumni Relations at the University of Montana and also serves as President and CEO of the University of Montana Alumni Association.

Higher Education and Enrollment Management Marketing: Cathy Cole

November 27th, 2019  |  Season 1  |  26 mins 16 secs

cutting through the noise, digital marketing, pintlergroup

In today’s episode we sit down with Cathy Cole: Vice President for Enrollment and Strategic Communications at the University of Montana. We talk about how her early career as a reporter in Florida helped her become a better marketer. We talk storytelling in a highly competitive and crowded world of higher-ed and we crunch some numbers to uncover how data informs strategic decisions everyday in her job.

Having spent five years in marketing at the University of Montanan, it’s fun to jump back into the world of enrollment marketing and strategy. Enjoy the interview. If you have someone that you think would be a great guest, send an email to team@pintlergroup.com. We’re always looking for industry leaders to share what they’ve learned.

www.umt.edu

Community Building

November 15th, 2019  |  Season 1  |  12 mins 1 sec

19 traction channels, community, community building, digital marketing, facebook, facebook groups, google, google tag manager, groups, marketing, marketing strategy, podcast, podcasting, tag manager, traction channels

Michelle and Kyle hit the mics to discuss the traction channel community building.

Tips for Speaking Engagements

November 8th, 2019  |  Season 1  |  13 mins 55 secs

19 traction channels, digital marketing, marketing, marketing strategy, podcast, podcasting, presentation, presenter, speaker, speaking, speaking engagements, traction channels

Michelle and Shawn hit the mics to talk about the traction channel speaking engagements.

How to Leverage Digital Marketing for Offline Events

October 31st, 2019  |  Season 1  |  11 mins 51 secs

19 traction channels, content marketing, digital marketing, facebook events, marketing, marketing strategy, offline, offline events, podcast, podcasting, traction channels

Shawn and Michelle hit the mics to discuss the traction channel offline events.

What are Existing Platforms?

October 18th, 2019  |  Season 1  |  12 mins 46 secs

19 traction channels, digital marketing, existing platforms, marketing, marketing strategy, podcast, podcasting, traction channels

Kassi and Shawn hop on the mics to discuss the traction channel existing platforms.

What is Affiliate Marketing?

October 11th, 2019  |  Season 1  |  15 mins 49 secs

19 traction channels, advertising, affiliate, affiliate link, affiliate marketing, content marketing, digital marketing, influencers, marketing, marketing strategy, podcast, podcasting, traction channels

Kassi and Michelle hop on the mics to talk about the traction channel affiliate advertising.