Cutting Through The Noise

Episode Archive

Episode Archive

46 episodes of Cutting Through The Noise since the first episode, which aired on July 12th, 2019.

  • What is Engineering as Marketing?

    September 20th, 2019  |  Season 1  |  14 mins 34 secs
    19 traction channels, content marketing, digital marketing, engineering, engineering as marketing, marketing, marketing strategy, podcast, podcasting, traction channels

    Kyle and Shawn hop on the mic to discuss the traction channel Engineering as Marketing.

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    What is Viral Marketing?

    September 13th, 2019  |  Season 1  |  13 mins 17 secs
    19 traction channels, digital marketing, friends, marketing, marketing strategy, referrals, traction channels, viral marketing, word of mouth

    Michelle and Shawn jump on the mics to discuss the traction channel, viral marketing.

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    Content about Content

    September 6th, 2019  |  Season 1  |  14 mins 38 secs
    19 traction channels, blog, blog content, blogging, content creation, content marketing, digital marketing, marketing, marketing strategy, podcast, podcasting, traction channels, video, video content

    Michelle and Shawn hop on the mic to talk about creating content for your business.

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    Honing in on Your Craft with Josh Quick

    September 3rd, 2019  |  Season 1  |  36 mins 18 secs
    brand, brand awareness, craft, design, digital marketing, digital media, entrepreneurship, graphic design, illustration, marketing, marketing strategy, publishing

    Kyle is joined by Josh Quick to discuss design, publishing and creating a final product.

  • What is SEO?

    August 30th, 2019  |  Season 1  |  16 mins 12 secs
    19 traction channels, blog, blog content, blogging, content creation., digital marketing, marketing, marketing strategy, seo, traction channels, video, video content

    Kassi and Michelle hop on the mic to discuss Search Engine Optimization and how to make sure your blog and video content are helping increase your SEO.

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    Tips from a Paid Acquisition Manager

    August 28th, 2019  |  Season 1  |  39 mins 23 secs
    brand, brand awareness, digital marketing, influencer marketing, marketing, marketing strategy

    Kyle is joined by Ryan Watson, Paid Acquisition Manager at onX, to talk about digital marketing, wins, losses, and much more!

  • Billboards, Busses and Coasters: Out-of-Home Traction Channel

    August 23rd, 2019  |  Season 1  |  28 mins 15 secs
    19 traction channels, ads, billboards, digital marketing, marketing, marketing strategy, offline ads, offline advertising

    Shawn and Kyle hop on the mic to talk about the many different out-of-home advertising options and how to implement them.

  • Social and Display Ads: When, How and Why to Use Them

    August 16th, 2019  |  Season 1  |  16 mins 40 secs
    19 traction channels, ads, digital marketing, display ads, marketing, marketing strategy, social ads, social and display ads

    Michelle and Shawn jump on the mics to discuss one of the 19 traction channels: social and display ads.

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    CMS, Email Marketing, and Learning New Skills

    August 14th, 2019  |  Season 1  |  24 mins 50 secs
    brand, cms, email marketing, marketing, marketing firm, marketing strategy, marketing trends, product, telecommunications, texting

    Kyle interviews Morgan Holzberger, Marketing Communications Coordinator at Blackfoot, about her history in marketing, setting up email marketing campaigns, choosing a CMS, learning new skills and much more!

  • Marketing for Niche Markets and New Businesses

    August 14th, 2019  |  Season 1  |  12 mins 59 secs
    brand, brand awareness, entrepreneur, entrepreneurship, marketing, marketing strategy, marketing trends, new business, niche markets

    Kassi is joined by Matt Powell, entrepreneur and Marketing Director at Bretz RV & Marine, to talk about marketing for niche businesses and how to find a good marketer.

  • Graphic Design: Logos, Beer, and Creative Branding

    August 9th, 2019  |  Season 1  |  24 mins 34 secs
    brand, brand awareness, digital marketing, digital media, entrepreneurship, graphic design, logo, marketing, marketing strategy

    Kyle is joined by Mike Morawski of Honyocker Design to talk about graphic design, logos and starting a business.

  • A Podcast About a Podcast

    August 8th, 2019  |  Season 1  |  20 mins 36 secs
    business, content creation, digital marketing, entrepreneurship, marketing, marketing strategy, podcasts

    Kassi and Kyle hit the mics to make a podcast about podcasts!

  • Search Engine Marketing: Running a Successful Search Ad Campaign

    August 8th, 2019  |  Season 1  |  18 mins 10 secs
    19 traction channels, google ads, marketing, marketing strategy, online ads, search engine, search engine marketing, traction channels, youtube

    Michelle and Kyle hit the mics to talk about the traction channel search engine marketing.

  • Journalism, Photography, and Marketing: How They All Combine

    August 8th, 2019  |  Season 1  |  17 mins 59 secs
    content, content creation, digital marketing, digital media, journalism, marketing, marketing strategy, photo, photography, video, videography

    Kassi is joined by Lido Vizzutti, a photographer, videographer and overall creative from Missoula, MT, to talk about using photo, video, and other forms of media as marketing.

  • Paid Social and Search Advertisements: From Google to Facebook

    August 5th, 2019  |  Season 1  |  20 mins 7 secs
    ads, digital marketing, google ads, marketing, marketing strategy, paid advertisements, social media ads, social media marketing

    Michelle and Kassi hop on the mic to talk about setting up successful social media ad campaigns and their experiences as new digital marketers.

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    Unconventional PR: From Publicity Stunts to Customer Appreciation

    August 2nd, 2019  |  Season 1  |  16 mins 33 secs
    19 traction channels, customer appreciation, marketing, marketing strategy, publicity stunt, social media marketing, traction channels, unconventional pr

    Michelle and Shawn come together to talk about unconventional PR and how it can impact businesses both big and small.