Today we talk with Andrew Schultz: President of the Insight Studio based right here in Montana. We walk through the challenges and misconceptions of HubSpot. We talk about managing a fully remote team and we talk about the path from Alaskan Fishing Guide to Agency Owner and Operator.
\n\nReflecting on our conversation, it’s clear that not only does Andrew have a superpower in helping firms harness the power of software, but that he’s identified a clear problem in the market and delivers a really clean solution. And what a lesson. There are countless opportunities and issues businesses face everyday that they’re looking to solve. How can you be the one to help solve it? Even more, is there a specific vertical with a problem unique to their industry that you are uniquely qualified to help solve? If you have questions about anything marketing related, feel free to reach out to us here at Pintler Group. Or if you’re interseted in being a guest, shoot us an email at team@pintlergroup.com. Thanks again for listening!
","summary":"Today we talk with Andrew Schultz: President of the Insight Studio based right here in Montana. We walk through the challenges and misconceptions of HubSpot. We talk about managing a fully remote team and we talk about the path from Alaskan Fishing Guide to Agency Owner and Operator. It’s an amazing episode: enjoy!\r\n","date_published":"2022-12-15T09:00:00.000-07:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/4fd7df24-4213-482d-b584-02cad0193e18/ab36365b-eb82-4389-bda6-c902efae5b0d.mp3","mime_type":"audio/mpeg","size_in_bytes":47385043,"duration_in_seconds":1973}]},{"id":"5db9afbb-bd68-42a0-94dd-c66d35cf8d72","title":"Episode 16: Cutting Through the Noise: Ken Fichtler","url":"https://cuttingthroughthenoise.fireside.fm/16","content_text":"Today we talked with Ken Fichtler, Chief Executive Officer at Gaize. Ken's team is developing a test for cannabis impairment, not just cannabis use. It was a fascinating discussion on where the idea came from, how it all works and what’s next for this exciting startup. I know you’re gonna like it!","content_html":"Today we talked with Ken Fichtler, Chief Executive Officer at Gaize. Ken's team is developing a test for cannabis impairment, not just cannabis use. It was a fascinating discussion on where the idea came from, how it all works and what’s next for this exciting startup. I know you’re gonna like it!
","summary":"Today we talked with Ken Fichtler, Chief Executive Officer at Gaize. Ken's team is developing a test for cannabis impairment, not just cannabis use. It was a fascinating discussion on where the idea came from, how it all works and what’s next for this exciting startup. I know you’re gonna like it!","date_published":"2022-12-08T09:00:00.000-07:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/4fd7df24-4213-482d-b584-02cad0193e18/5db9afbb-bd68-42a0-94dd-c66d35cf8d72.mp3","mime_type":"audio/mpeg","size_in_bytes":35732143,"duration_in_seconds":1488}]},{"id":"844e172a-f743-473e-87ac-6fbf761834e2","title":"Episode 15: Cutting Through The Noise: Karie Hyslop","url":"https://cuttingthroughthenoise.fireside.fm/15","content_text":"Hello everyone and welcome back to Cutting Through the Noise: A Montana based podcast produced by Pintler Group Digital Marketing.\n\nToday I’m joined by Kari Hyslop, communications coordinator for the college of humanities and sciences at the University of Montana right here in Missoula Montana. We talked about her path to a career in Marketing, her 20 years living abroad and the magic that is Missoula. We know you’re going to love this episode. ","content_html":"Hello everyone and welcome back to Cutting Through the Noise: A Montana based podcast produced by Pintler Group Digital Marketing.
\n\nToday I’m joined by Kari Hyslop, communications coordinator for the college of humanities and sciences at the University of Montana right here in Missoula Montana. We talked about her path to a career in Marketing, her 20 years living abroad and the magic that is Missoula. We know you’re going to love this episode.
","summary":"Today I’m joined by Kari Hyslop, communications coordinator for the college of humanities and sciences at the University of Montana right here in Missoula Montana. We talked about her path to a career in Marketing, her 20 years living abroad and the magic that is Missoula. We know you’re going to love this episode. ","date_published":"2022-11-26T12:00:00.000-07:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/4fd7df24-4213-482d-b584-02cad0193e18/844e172a-f743-473e-87ac-6fbf761834e2.mp3","mime_type":"audio/mpeg","size_in_bytes":52881201,"duration_in_seconds":2202}]},{"id":"8b2a5c3a-97b6-4f7c-86d8-e827b85ac35a","title":"Episode 14: Cutting Through the Noise: Hannah Zurroff","url":"https://cuttingthroughthenoise.fireside.fm/14","content_text":"In this episode, we talk with Hannah Zurroff. Hannah is the executive director of Families First Learning Lab right here in Missoula, Montana. We talked with her about different strategies to reach parents in town that might benefit from their services. Spoiler alert: there are a lot of services. \n\nWhat does it look like to lead a team where everyone is wearing a lot of hats? We dive into these topics and more. We’re sure you will enjoy this episode. As always, find us at www.pintlergroup.com and www.geofli.com. ","content_html":"In this episode, we talk with Hannah Zurroff. Hannah is the executive director of Families First Learning Lab right here in Missoula, Montana. We talked with her about different strategies to reach parents in town that might benefit from their services. Spoiler alert: there are a lot of services.
\n\nWhat does it look like to lead a team where everyone is wearing a lot of hats? We dive into these topics and more. We’re sure you will enjoy this episode. As always, find us at www.pintlergroup.com and www.geofli.com.
","summary":"In this episode, we talk with Hannah Zurroff. Hannah is the executive director of Families First Learning Lab right here in Missoula, Montana. We talked with her about different strategies to reach parents in town that might benefit from their services. Spoiler alert: there are a lot of services. ","date_published":"2022-11-17T14:00:00.000-07:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/4fd7df24-4213-482d-b584-02cad0193e18/8b2a5c3a-97b6-4f7c-86d8-e827b85ac35a.mp3","mime_type":"audio/mpeg","size_in_bytes":16457123,"duration_in_seconds":1370}]},{"id":"2840be08-1e7d-4fa2-9f1b-a5e8c99266ff","title":"Episode 13: Cutting Through The Noise: Maura Gatch","url":"https://cuttingthroughthenoise.fireside.fm/13","content_text":"On this episode of Cutting Through The Noise, we chat with Maura Gatch, the Vice-Chancellor at Montana State University-Northern in Havre, Montana. Our conversation takes us through the realm of Maura's career in education.\n\nTopics include:\n-Drawing students to a small rural town college. \n-Email and digital apps taking over as the primary source of information in college admissions.\n-Advice for recent graduates entering the marketing field.\n-Structuring proper work-life balance in a higher-ed position.\n-Strategies for hiring the right employee.\n\nMaura Gatch Linkedin Profile\nhttps://www.linkedin.com/in/maura-g-6b978624\n\nMontana State University Northern website\nhttp://www.msun.edu/\n\nIf you are interested in being a guest on Cutting Through The Noise, email team@pintlergroup.com.\n\nProduced by Pintler Group Digital Marketing. https://pintlergroup.com/","content_html":"On this episode of Cutting Through The Noise, we chat with Maura Gatch, the Vice-Chancellor at Montana State University-Northern in Havre, Montana. Our conversation takes us through the realm of Maura's career in education.
\n\nTopics include:
\n-Drawing students to a small rural town college.
\n-Email and digital apps taking over as the primary source of information in college admissions.
\n-Advice for recent graduates entering the marketing field.
\n-Structuring proper work-life balance in a higher-ed position.
\n-Strategies for hiring the right employee.
Maura Gatch Linkedin Profile
\nhttps://www.linkedin.com/in/maura-g-6b978624
Montana State University Northern website
\nhttp://www.msun.edu/
If you are interested in being a guest on Cutting Through The Noise, email team@pintlergroup.com.
\n\nProduced by Pintler Group Digital Marketing. https://pintlergroup.com/
","summary":"On this episode of Cutting Through The Noise, we chat with Maura Gatch, the Enrollment Management Vice-Chancellor at Montana State University-Northern in Havre, Montana. Our conversation takes us through the realm of Maura's career in education.\r\n","date_published":"2021-09-09T10:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/4fd7df24-4213-482d-b584-02cad0193e18/2840be08-1e7d-4fa2-9f1b-a5e8c99266ff.mp3","mime_type":"audio/mpeg","size_in_bytes":19688299,"duration_in_seconds":1229}]},{"id":"33483b37-ddc7-4417-8131-0697fad1c1b5","title":"Episode 12: Cutting Through The Noise: Hazer Novich","url":"https://cuttingthroughthenoise.fireside.fm/12","content_text":"On this episode of Cutting Through The Noise, entrepreneur, Montana Ambassador, and veteran drone pilot, Hazer Novich, drops by the shop to tell his amazing story of pursuing his organically homegrown career in visual arts. We chat about his humble beginnings in Big Sky country, how he gained his initial traction to pursue the work he aspired towards, and reinventing artistic direction amidst a growing field of competition.\n\nHazer Novich Linkedin\nhttps://www.linkedin.com/in/hazerlive\n\nHazer Novich Website\nhttps://www.hazerlive.com/","content_html":"On this episode of Cutting Through The Noise, entrepreneur, Montana Ambassador, and veteran drone pilot, Hazer Novich, drops by the shop to tell his amazing story of pursuing his organically homegrown career in visual arts. We chat about his humble beginnings in Big Sky country, how he gained his initial traction to pursue the work he aspired towards, and reinventing artistic direction amidst a growing field of competition.
\n\nHazer Novich Linkedin
\nhttps://www.linkedin.com/in/hazerlive
Hazer Novich Website
\nhttps://www.hazerlive.com/
On this episode of Cutting Through The Noise, we chat with Jesse Bartholomew, VP of Product at Coaster Cycles. Topics include the 'last mile,' what it is and why it's important, as well as the rise of E-bikes and how the pandemic has shifted attitudes towards transportation.
\n\nCoaster Cycles
\nhttps://www.coastercycles.com/
Jesse Bartholomew Linkedin
\nhttps://www.linkedin.com/in/jessebartholomew
Pintler Group
\nhttps://pintlergroup.com/
On this episode of Cutting Through The Noise, Jill Alban stops by Pintler HQ to offer insight on how to achieve a more enriching career mid-pandemic, what's in store for the future of content marketing, and how to maintain many talents from marketing to coaching.
\n\nJill Alban Linkedin
\nhttps://www.linkedin.com/in/jill-alban
Pintler Goup
\nhttps://pintlergroup.com/
Find Your Why
\nhttps://simonsinek.com/find-your-why/
Vivid Vision
\nhttps://www.amazon.com/Vivid-Vision-Remarkable-Aligning-Business/dp/161961877X
In this podcast episode of Cutting Through the Noise: Destination Marketing Kyle and Shawn discuss important digital efforts that can drive leads for economic development firms, including a robust customer relationship management strategy, enticing, location-specific content and partnerships with your local tourism firms. They also dive into the importance of establishing micro-conversions in an industry with a long sales cycle.
\n\nWe talk about the Pintler Group marketing framework and how economic development and higher education share some similarities when it comes to digital marketing and the customer journey.
","summary":"Economic Development Marketing can be complicated. We help provide some clarity in our final episode of Cutting Through the Noise Destination Marketing Edition. From customer journey to customer acquisition cost: we help you own the internet. ","date_published":"2020-03-04T16:00:00.000-07:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/4fd7df24-4213-482d-b584-02cad0193e18/563bfca8-78db-47ad-9941-e148f8b91dbd.mp3","mime_type":"audio/mp3","size_in_bytes":35473730,"duration_in_seconds":1097}]},{"id":"07926236-c308-4f43-b234-f780fcab5e54","title":"Episode 7: Destination Marketing Episode V: Referral Marketing","url":"https://cuttingthroughthenoise.fireside.fm/7","content_text":"In this podcast episode of Cutting Through the Noise: Kyle and Shawn discuss referral marketing. In destination marketing, it can be a powerful tool for good, or a powerful tool for evil! Okay, maybe evil is a bit hyperbolic, but it can really impact travel. \n\nReferral marketing is packaged and delivered in myriad ways: word of mouth, reviews, Instagram geo-pins and refer-a-friend promotions. Just to name a few. \n\nSo, check out the episode (and don't forget to refer your friends out way)!\n\nOur website: \nwww.pintlergroup.com","content_html":"In this podcast episode of Cutting Through the Noise: Kyle and Shawn discuss referral marketing. In destination marketing, it can be a powerful tool for good, or a powerful tool for evil! Okay, maybe evil is a bit hyperbolic, but it can really impact travel.
\n\nReferral marketing is packaged and delivered in myriad ways: word of mouth, reviews, Instagram geo-pins and refer-a-friend promotions. Just to name a few.
\n\nSo, check out the episode (and don't forget to refer your friends out way)!
\n\nOur website:
\nwww.pintlergroup.com
In this episode of Cutting Through the Noise: Kyle and Shawn talk retention: What does it take to keep your travelers coming back year after year. People spending their hard-earned money and using valuable vacation time to visit YOUR destination or to relocate to your city: why?
\n\nWe look at customer acquisition costs (or traveler acquisition costs) and discuss how to use lifetime value in your early-stage (acquisition) marketing decisions. This episode is specifically for anyone that has vacationers visiting their destination and LOVING it. You've reached product market-fit and now you want to figure out how to continue to grow repeat visitors.
\n\nCheck out more at our website: www.pintlergroup.com or just shoot us a note in the comments :)
\n\nAlso, be sure to check out our geopersonalization software to personalize content based on location: www.geofli.com
","summary":"Retention: one of the most important phases in the marketing framework that so often gets forgotten about or pushed aside for acquisition type efforts. What can you do to keep visitors coming back to your destination? Kyle and Shawn break it down!","date_published":"2020-02-21T16:00:00.000-07:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/4fd7df24-4213-482d-b584-02cad0193e18/61e2797f-06ec-4d3b-a5c0-e439e0d3cd1b.mp3","mime_type":"audio/mp3","size_in_bytes":29722946,"duration_in_seconds":910}]},{"id":"481c0884-062f-4a51-b8b8-006d3f39668c","title":"Episode 5: Destination Marketing Part III","url":"https://cuttingthroughthenoise.fireside.fm/5","content_text":"Looking to improve the performance of your website? Who isn't. In a marketing world with a lot of shiny objects, digging into Google Analytics can find its way pretty low on the to-do-list. We hope to encourage you in this episode that the time is well spent. A small investment in conversion optimization can make a huge impact on site performance and ultimately, your key visitiation metrics. We'll walk through software, strategies and some low-hanging fruit to figure out where to start for your digital destination marketing campaigns. \n\nOur website: \nhttps://pintlergroup.com/\n\nSoftware mentioned in post: \nhttps://www.instapages.com\nhttps://geofli.com/","content_html":"Looking to improve the performance of your website? Who isn't. In a marketing world with a lot of shiny objects, digging into Google Analytics can find its way pretty low on the to-do-list. We hope to encourage you in this episode that the time is well spent. A small investment in conversion optimization can make a huge impact on site performance and ultimately, your key visitiation metrics. We'll walk through software, strategies and some low-hanging fruit to figure out where to start for your digital destination marketing campaigns.
\n\nOur website:
\nhttps://pintlergroup.com/
Software mentioned in post:
\nhttps://www.instapages.com
\nhttps://geofli.com/
Acquisition, activation, retention, referral and revenue. This the the framework that makes up any robust digital marketing campaign. Coined originally by Dave McClure of 500 Startups, the framework fits tourism and economic development marketing quite nicely.
\n\nwww.pintlergroup.com
\nwww.geofli.com
In this episode, Shawn and Kyle talk about the first few metrics to look at when auditing a digital presence for a tourism company or a destination marketing firm.
\n\nTime On Site
\nNew vs. Returning Users
\nGeographic Representation
\nTop Visited Pages/ Top Exit Pages
\nReferral Sources
This is episode one in our six part series on Destination Marketing. Stay tuned for our entire series, podcast, video and article.
\n\nhttps://www.pintlergroup.com/blog/data-deep-dive-tourism-industry/
\nwww.pintlergroup.com
\nwww.geofli.com
Gwen and Kyle look at a massive rebranding project: the Missoula Federal Credit Union and discuss how a project like that starts, middles and perhaps never ends. We chat about the importance of naming, earning buy-in from stakeholders and the community and then educating members, fans and community members on the new look and name. It's an amazing episode filled with some pretty powerful insights from a leader in the branding community. Enjoy.
\n\nCutting Through the Noise with Kyle Pucko: in this episode kyle interviews Gwen Landquist, Director of Branding at Clearwater Credit Union. They discuss a large rebrand in the city of Missoula: Missoula Federal Credit Union to Clearwater Credit Union. They discuss the "Why" and the "How" in a conversation you don't often hear happen after a large rebranding effort like this one. Truly insightful take-aways for anyone looking to tackle a project like this. Enjoy!
","summary":"In this episode of Cutting Through the Noise we chat with Gwen Landquist, Director of Brand at Clearwater Credit Union. Gwen works out of the Missoula office but the Clearwater Credit Union is rapidly growing in Montana and beyond. We talk about rebranding a well known institution: for those that don’t know, Clearwater Credit Union is formerly Missoula Federal Credit Union, I’m sure most of you still know it as that. We talk about some of the hurdles, some of the wins and walk through the timeline of what it takes to go start to finish through a rebrand. An amazing episode with an amazing guest: enjoy!","date_published":"2020-01-27T16:00:00.000-07:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/4fd7df24-4213-482d-b584-02cad0193e18/cd214275-11b8-467d-aba1-1d7acb2c1525.mp3","mime_type":"audio/mp3","size_in_bytes":77211288,"duration_in_seconds":2362}]},{"id":"643624d6-5bee-4218-9278-e894f404cdda","title":"Jed Liston: The Power of Networking","url":"https://cuttingthroughthenoise.fireside.fm/2","content_text":"We talk networking as a sort-of bonus traction channels for marketers. But not in a return-on-investment sort of way as Jed explains. This episode was particularly cool because we got to sit in the New Gilke building and visit our old stomping grounds at the University of Montana.\n\nEnjoy the episode!","content_html":"We talk networking as a sort-of bonus traction channels for marketers. But not in a return-on-investment sort of way as Jed explains. This episode was particularly cool because we got to sit in the New Gilke building and visit our old stomping grounds at the University of Montana.
\n\nEnjoy the episode!
","summary":"In this interview, we sat down with Jed Liston. Jed is the Director of Alumni Relations at the University of Montana and also serves as President and CEO of the University of Montana Alumni Association. \r\n\r\n","date_published":"2020-01-23T16:00:00.000-07:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/4fd7df24-4213-482d-b584-02cad0193e18/643624d6-5bee-4218-9278-e894f404cdda.mp3","mime_type":"audio/mp3","size_in_bytes":53027932,"duration_in_seconds":1624}]},{"id":"730f36b1-593b-401a-b7bb-c41b20ba802e","title":"Higher Education and Enrollment Management Marketing: Cathy Cole","url":"https://cuttingthroughthenoise.fireside.fm/1","content_text":"Cathy Cole brings a wealth of knowledge to the podcast studio. If you're looking to get involved in data analytics, marketing or strategy: higher education could be a great place to learn fast.","content_html":"Cathy Cole brings a wealth of knowledge to the podcast studio. If you're looking to get involved in data analytics, marketing or strategy: higher education could be a great place to learn fast.
","summary":"In today’s episode we sit down with Cathy Cole: Vice President for Enrollment and Strategic Communications at the University of Montana. We talk about how her early career as a reporter in Florida helped her become a better marketer. We talk storytelling in a highly competitive and crowded world of higher-ed and we crunch some numbers to uncover how data informs strategic decisions everyday in her job. \r\n\r\nHaving spent five years in marketing at the University of Montanan, it’s fun to jump back into the world of enrollment marketing and strategy. Enjoy the interview. If you have someone that you think would be a great guest, send an email to team@pintlergroup.com. We’re always looking for industry leaders to share what they’ve learned. \r\n\r\nwww.umt.edu","date_published":"2019-11-27T09:00:00.000-07:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/4fd7df24-4213-482d-b584-02cad0193e18/730f36b1-593b-401a-b7bb-c41b20ba802e.mp3","mime_type":"audio/mp3","size_in_bytes":51435748,"duration_in_seconds":1576}]},{"id":"b9ef69cd-c914-4339-a1ad-df5a55e8fa68","title":"Community Building ","url":"https://cuttingthroughthenoise.fireside.fm/communitybuilding","content_text":"Kyle and Michelle discuss the final traction channel community building on this week's podcast. Covering communities like Google Tag Manager and Facebook Groups, learn about how creating a community for your startup can foster relationships with your customers, instill trust in your brand, and keep customers coming back.\n\nGoogle Tag Manager Community: https://support.google.com/communities/answer/7424249\nFacebook Groups - What Are They?: https://www.facebook.com/notes/facebook/facebook-tips-whats-the-difference-between-a-facebook-page-and-group/324706977130/","content_html":"Kyle and Michelle discuss the final traction channel community building on this week's podcast. Covering communities like Google Tag Manager and Facebook Groups, learn about how creating a community for your startup can foster relationships with your customers, instill trust in your brand, and keep customers coming back.
\n\nGoogle Tag Manager Community: https://support.google.com/communities/answer/7424249
\nFacebook Groups - What Are They?: https://www.facebook.com/notes/facebook/facebook-tips-whats-the-difference-between-a-facebook-page-and-group/324706977130/
Shawn and Michelle talk about the traction channel speaking engagements, if they are right for your business and how to get the most out of your presentation.
","summary":"Michelle and Shawn hit the mics to talk about the traction channel speaking engagements. ","date_published":"2019-11-08T14:00:00.000-07:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/4fd7df24-4213-482d-b584-02cad0193e18/69345030-7767-431a-ab5a-57a42fd66a61.mp3","mime_type":"audio/mp3","size_in_bytes":33427374,"duration_in_seconds":835}]},{"id":"86344a14-042f-49e3-a89b-a82920cc3b5a","title":"How to Leverage Digital Marketing for Offline Events","url":"https://cuttingthroughthenoise.fireside.fm/offlineevents","content_text":"The traction channel offline events can often be overlooked in today's digital age, but Michelle and Shawn dive into how digital marketing efforts and offline events can come together to make a very successful marketing campaign. \n\nWant to learn more about using offline events as a traction channel? Check out our blog (https://www.pintlergroup.com/blog/offline-events-and-online-tracking/) and video (https://youtu.be/i3a7CdvACYk) on this topic!","content_html":"The traction channel offline events can often be overlooked in today's digital age, but Michelle and Shawn dive into how digital marketing efforts and offline events can come together to make a very successful marketing campaign.
\n\nWant to learn more about using offline events as a traction channel? Check out our blog (https://www.pintlergroup.com/blog/offline-events-and-online-tracking/) and video (https://youtu.be/i3a7CdvACYk) on this topic!
","summary":"Shawn and Michelle hit the mics to discuss the traction channel offline events.","date_published":"2019-10-31T15:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/4fd7df24-4213-482d-b584-02cad0193e18/86344a14-042f-49e3-a89b-a82920cc3b5a.mp3","mime_type":"audio/mp3","size_in_bytes":28464109,"duration_in_seconds":711}]},{"id":"41dad1a9-5051-41fc-a8ad-4304753ff8ae","title":"Trade Show Geotargeting","url":"https://cuttingthroughthenoise.fireside.fm/tradeshows","content_text":"In this video, Kassi and Kyle talk about the three prongs of trade shows and specifically, we talk about geotargeting your trade show before and during your event. Whether you're an attendee or a vendor, this episode is sure to be valuable for you. \n\nWant to learn more about trade shows? Check out our video (https://youtu.be/eitWWj5GlfU) and blog article (https://www.pintlergroup.com/blog/geofencing-trade-shows/) on this topic.","content_html":"In this video, Kassi and Kyle talk about the three prongs of trade shows and specifically, we talk about geotargeting your trade show before and during your event. Whether you're an attendee or a vendor, this episode is sure to be valuable for you.
\n\nWant to learn more about trade shows? Check out our video (https://youtu.be/eitWWj5GlfU) and blog article (https://www.pintlergroup.com/blog/geofencing-trade-shows/) on this topic.
","summary":"Kyle and Kassi hit the mics to discuss how to put a digital marketing spin on the traction channel trade shows. ","date_published":"2019-10-30T17:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/4fd7df24-4213-482d-b584-02cad0193e18/41dad1a9-5051-41fc-a8ad-4304753ff8ae.mp3","mime_type":"audio/mp3","size_in_bytes":38417443,"duration_in_seconds":1175}]},{"id":"3ed35d55-3ac1-4610-8a65-35d2ebd4bb8e","title":"What are Existing Platforms?","url":"https://cuttingthroughthenoise.fireside.fm/existingplatforms","content_text":"Kassi and Shawn dive into what existing platforms are and how they are used to build brand awareness. \n\nWant to learn more about using existing platforms as a traction channel? Check out our video (https://youtu.be/wh8HFoDLu6w) and blog article (https://www.pintlergroup.com/blog/leverage-existing-platforms/) on this topic.","content_html":"Kassi and Shawn dive into what existing platforms are and how they are used to build brand awareness.
\n\nWant to learn more about using existing platforms as a traction channel? Check out our video (https://youtu.be/wh8HFoDLu6w) and blog article (https://www.pintlergroup.com/blog/leverage-existing-platforms/) on this topic.
","summary":"Kassi and Shawn hop on the mics to discuss the traction channel existing platforms. ","date_published":"2019-10-18T09:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/4fd7df24-4213-482d-b584-02cad0193e18/3ed35d55-3ac1-4610-8a65-35d2ebd4bb8e.mp3","mime_type":"audio/mp3","size_in_bytes":30673023,"duration_in_seconds":766}]},{"id":"e99fa4af-3d5d-4917-8d46-05422efd416e","title":"What is Affiliate Marketing?","url":"https://cuttingthroughthenoise.fireside.fm/affiliatemarketing","content_text":"Michelle and Kassi discuss the ins and outs of affiliate marketing. They dive into the different pieces that make a successful affiliate marketing campaign, why it is such a powerful channel, who should give it a try and much more! \n\nTo learn more about affiliate marketing check out this blog post (http://www.pintlergroup.com/blog/affiliate-marketing-dos-and-donts/) and this video (https://youtu.be/p2wV9VElY9o) on the topic! ","content_html":"Michelle and Kassi discuss the ins and outs of affiliate marketing. They dive into the different pieces that make a successful affiliate marketing campaign, why it is such a powerful channel, who should give it a try and much more!
\n\nTo learn more about affiliate marketing check out this blog post (http://www.pintlergroup.com/blog/affiliate-marketing-dos-and-donts/) and this video (https://youtu.be/p2wV9VElY9o) on the topic!
","summary":"Kassi and Michelle hop on the mics to talk about the traction channel affiliate advertising.","date_published":"2019-10-11T09:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/4fd7df24-4213-482d-b584-02cad0193e18/e99fa4af-3d5d-4917-8d46-05422efd416e.mp3","mime_type":"audio/mp3","size_in_bytes":37997758,"duration_in_seconds":949}]},{"id":"a2333c3c-cc5c-4943-aa79-b53146448ab3","title":"Using Sales Online and Offline to Grow Business","url":"https://cuttingthroughthenoise.fireside.fm/sales","content_text":"In this episode of Cutting Through the Noise, we look at the traction channel of sales. Many books have been written on sales, and sometimes time spent doing is better than time spent reading how to do. Shawn and Kyle talk about the sales funnel, sales cycles and what to do after a lead is submitted on your website. \n\nWant to learn more about sales as a traction channel? Check out our blog article (https://www.pintlergroup.com/blog/qualifying-leads-how-to-gather-leads-that-convert/) and video (https://youtu.be/QyKeAIOc0Yk) on this topic!","content_html":"In this episode of Cutting Through the Noise, we look at the traction channel of sales. Many books have been written on sales, and sometimes time spent doing is better than time spent reading how to do. Shawn and Kyle talk about the sales funnel, sales cycles and what to do after a lead is submitted on your website.
\n\nWant to learn more about sales as a traction channel? Check out our blog article (https://www.pintlergroup.com/blog/qualifying-leads-how-to-gather-leads-that-convert/) and video (https://youtu.be/QyKeAIOc0Yk) on this topic!
","summary":"Kyle and Shawn hop on the mics to talk about sales funnels, sales cycles and how to handle leads. ","date_published":"2019-10-02T14:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/4fd7df24-4213-482d-b584-02cad0193e18/a2333c3c-cc5c-4943-aa79-b53146448ab3.mp3","mime_type":"audio/mp3","size_in_bytes":37304679,"duration_in_seconds":1143}]},{"id":"ec1c69bc-bcd8-41da-a6dd-09bc1a52e8dc","title":"How Can You Use Business Development as a Traction Channel?","url":"https://cuttingthroughthenoise.fireside.fm/businessdevelopment","content_text":"Kassi and Michelle discuss the different types of partnership models in this week's episode of Cutting Through the Noise. Specifically, Kassi talks about a few of her ventures and some of the possible partnership opportunities she's explored whithin them.\n\nWant to learn more about business development? Check out our blog article (https://www.pintlergroup.com/blog/business-development/) and video (https://www.youtube.com/watch?v=hXJKeSE2gZo&t=167s) on this topic.","content_html":"Kassi and Michelle discuss the different types of partnership models in this week's episode of Cutting Through the Noise. Specifically, Kassi talks about a few of her ventures and some of the possible partnership opportunities she's explored whithin them.
\n\nWant to learn more about business development? Check out our blog article (https://www.pintlergroup.com/blog/business-development/) and video (https://www.youtube.com/watch?v=hXJKeSE2gZo&t=167s) on this topic.
","summary":"Michelle and Kassi jump on the mics to talk about the traction channel business development.","date_published":"2019-09-27T13:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/4fd7df24-4213-482d-b584-02cad0193e18/ec1c69bc-bcd8-41da-a6dd-09bc1a52e8dc.mp3","mime_type":"audio/mp3","size_in_bytes":27618370,"duration_in_seconds":843}]},{"id":"58024328-30e5-46b8-9d84-5968a02cbc97","title":"What is Engineering as Marketing?","url":"https://cuttingthroughthenoise.fireside.fm/engineeringasmarketing","content_text":"In this podcast, Shawn and Kyle discuss the traction channel: engineering as marketing. Phew, that's a lot of disciplines mashed together. We walk through some software products that are simple and highly impactful for driving real dollars. We also find a place for the virtual tour. Spoiler alert, we're not fans of expensive virtual tours. Using examples from the financial industry and higher education, if you're looking for a creative way to add value to customers and help them solve a specific pain point: this is the episode for you. Enjoy!\n\nWant to learn more about engineering as marketing? Check out our video (https://youtu.be/znRrUCwtzk) and blog post (https://www.pintlergroup.com/blog/engineering-as-marketing/) on this topic!","content_html":"In this podcast, Shawn and Kyle discuss the traction channel: engineering as marketing. Phew, that's a lot of disciplines mashed together. We walk through some software products that are simple and highly impactful for driving real dollars. We also find a place for the virtual tour. Spoiler alert, we're not fans of expensive virtual tours. Using examples from the financial industry and higher education, if you're looking for a creative way to add value to customers and help them solve a specific pain point: this is the episode for you. Enjoy!
\n\nWant to learn more about engineering as marketing? Check out our video (https://youtu.be/znRrUCwtzk) and blog post (https://www.pintlergroup.com/blog/engineering-as-marketing/) on this topic!
","summary":"Kyle and Shawn hop on the mic to discuss the traction channel Engineering as Marketing.","date_published":"2019-09-20T13:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/4fd7df24-4213-482d-b584-02cad0193e18/58024328-30e5-46b8-9d84-5968a02cbc97.mp3","mime_type":"audio/mp3","size_in_bytes":28577309,"duration_in_seconds":874}]},{"id":"74835e8f-3c5f-4552-ade2-8a621d1195e5","title":"What is Viral Marketing?","url":"https://cuttingthroughthenoise.fireside.fm/viral-marketing","content_text":"In this episode of Cutting Through The Noise, Shawn and Michelle talk about the traction channel, viral marketing. They discuss what it is, who it works best for, how to make it works and much more. \n\nWant to learn more about viral marketing? Check out our blog article (https://www.pintlergroup.com/blog/how-to-go-viral-in-three-easy-steps/) and video (https://youtu.be/CMHwCjYQhj4) to learn more!","content_html":"In this episode of Cutting Through The Noise, Shawn and Michelle talk about the traction channel, viral marketing. They discuss what it is, who it works best for, how to make it works and much more.
\n\nWant to learn more about viral marketing? Check out our blog article (https://www.pintlergroup.com/blog/how-to-go-viral-in-three-easy-steps/) and video (https://youtu.be/CMHwCjYQhj4) to learn more!
","summary":"Michelle and Shawn jump on the mics to discuss the traction channel, viral marketing.","date_published":"2019-09-13T13:45:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/4fd7df24-4213-482d-b584-02cad0193e18/74835e8f-3c5f-4552-ade2-8a621d1195e5.mp3","mime_type":"audio/mp3","size_in_bytes":31887195,"duration_in_seconds":797}]},{"id":"3ecdff62-7a31-4096-bcff-6725b774b1de","title":"Content about Content","url":"https://cuttingthroughthenoise.fireside.fm/content-marketing","content_text":"Content about content! Meta, we know. In this podcast, Shawn and Michelle walk through how to cut through the noise when it comes to content. What works. What doesn't. Curious about what length of content performs best? We're here to help. \n\nWant to learn more about content marketing? Check out our video (https://youtu.be/ey9MIk1DJyQ) and blog article (https://www.pintlergroup.com/blog/content-marketing-how-much-should-i-spend-for-my-business/) on this topic.","content_html":"Content about content! Meta, we know. In this podcast, Shawn and Michelle walk through how to cut through the noise when it comes to content. What works. What doesn't. Curious about what length of content performs best? We're here to help.
\n\nWant to learn more about content marketing? Check out our video (https://youtu.be/ey9MIk1DJyQ) and blog article (https://www.pintlergroup.com/blog/content-marketing-how-much-should-i-spend-for-my-business/) on this topic.
","summary":"Michelle and Shawn hop on the mic to talk about creating content for your business.","date_published":"2019-09-06T14:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/4fd7df24-4213-482d-b584-02cad0193e18/3ecdff62-7a31-4096-bcff-6725b774b1de.mp3","mime_type":"audio/mp3","size_in_bytes":28798077,"duration_in_seconds":878}]},{"id":"31e95cc6-1335-488e-b06a-81d02f8c231d","title":"Honing in on Your Craft with Josh Quick","url":"https://cuttingthroughthenoise.fireside.fm/honing-in-on-your-craft","content_text":"Kyle and Josh Quick discuss the evolution from sketching to senior designing for a software company. This was an great conversation about the discipline it takes to publish a book and taking your skill to craft a product you can be proud of. \n\nLearn More about Josh:\nhttps://quickjosh.com/\n\nPurchase the Book: Montana Quick Facts:\nhttps://www.amazon.com/Montana-Quick-Facts-Josh/dp/1080630929\n\nColstrip Tourism:\nhttps://www.visitmt.com/places-to-go/cities-and-towns/colstrip.html","content_html":"Kyle and Josh Quick discuss the evolution from sketching to senior designing for a software company. This was an great conversation about the discipline it takes to publish a book and taking your skill to craft a product you can be proud of.
\n\nLearn More about Josh:
\nhttps://quickjosh.com/
Purchase the Book: Montana Quick Facts:
\nhttps://www.amazon.com/Montana-Quick-Facts-Josh/dp/1080630929
Colstrip Tourism:
\nhttps://www.visitmt.com/places-to-go/cities-and-towns/colstrip.html
Kassi and Michelle dive into the traction channel Search Engine Optimization and share tips for using your blog and video content to increase the SEO of your website.
\n\nWant more information on SEO? Check out our video (https://youtu.be/heF_rNtUxGk) and blog post (https://www.pintlergroup.com/blog/readability-seo/) on this topic.
","summary":"Kassi and Michelle hop on the mic to discuss Search Engine Optimization and how to make sure your blog and video content are helping increase your SEO.","date_published":"2019-08-30T13:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/4fd7df24-4213-482d-b584-02cad0193e18/f0b5441f-e9c8-4e6e-a411-80c30eb6bef2.mp3","mime_type":"audio/mp3","size_in_bytes":17060028,"duration_in_seconds":972}]},{"id":"a5036843-982a-4419-939c-377e715e0520","title":"Tips from a Paid Acquisition Manager","url":"https://cuttingthroughthenoise.fireside.fm/paid-acquisition","content_text":"In this episode, Ryan Watson explains what it means to be a paid acquisition manager in one of Montana's fastest growing companies. We talk about influencer marketing, getting started in digital marketing and how early adoption paid off in mobile application advertising.","content_html":"In this episode, Ryan Watson explains what it means to be a paid acquisition manager in one of Montana's fastest growing companies. We talk about influencer marketing, getting started in digital marketing and how early adoption paid off in mobile application advertising.
","summary":"Kyle is joined by Ryan Watson, Paid Acquisition Manager at onX, to talk about digital marketing, wins, losses, and much more! ","date_published":"2019-08-28T13:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/4fd7df24-4213-482d-b584-02cad0193e18/a5036843-982a-4419-939c-377e715e0520.mp3","mime_type":"audio/mp3","size_in_bytes":43689778,"duration_in_seconds":2363}]},{"id":"614df5fb-f3cf-46f4-a855-acbb6b6b302a","title":"Billboards, Busses and Coasters: Out-of-Home Traction Channel","url":"https://cuttingthroughthenoise.fireside.fm/billboards-busses-coasters","content_text":"In this episode of Cutting Through the Noise, we look at the traction channel that is out-of-home. In a world rapidly trending digital, out-of-home can feel archaic. However, there's an argument to be made for investing or at the very least, testing this traction channel with your business. Shawn and Kyle explain how to purchase a billboard in your area and why the bar-scene might be a good fit for your next SWAG purchase.\n\nWant more information on offline advertising? Check out our blog article (https://www.pintlergroup.com/blog/offline-marketing-campaigns/) and video (https://youtu.be/z1n3JzRqV_k) on this topic.","content_html":"In this episode of Cutting Through the Noise, we look at the traction channel that is out-of-home. In a world rapidly trending digital, out-of-home can feel archaic. However, there's an argument to be made for investing or at the very least, testing this traction channel with your business. Shawn and Kyle explain how to purchase a billboard in your area and why the bar-scene might be a good fit for your next SWAG purchase.
\n\nWant more information on offline advertising? Check out our blog article (https://www.pintlergroup.com/blog/offline-marketing-campaigns/) and video (https://youtu.be/z1n3JzRqV_k) on this topic.
","summary":"Shawn and Kyle hop on the mic to talk about the many different out-of-home advertising options and how to implement them. ","date_published":"2019-08-23T10:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/4fd7df24-4213-482d-b584-02cad0193e18/614df5fb-f3cf-46f4-a855-acbb6b6b302a.mp3","mime_type":"audio/mp3","size_in_bytes":30281388,"duration_in_seconds":1695}]},{"id":"13c4bf59-ddca-4870-a88b-865d0728e82d","title":"Social and Display Ads: When, How and Why to Use Them","url":"https://cuttingthroughthenoise.fireside.fm/social-and-display-ads","content_text":"In this episode, Michelle and Shawn talk about strategy behind social and display ads. They discuss how to use them most effectively, when to use them, and why they are important to your business! \n\nFor more information on social and display ads, check out our blog article (https://www.pintlergroup.com/blog/compelling-ads/) on this topic.","content_html":"In this episode, Michelle and Shawn talk about strategy behind social and display ads. They discuss how to use them most effectively, when to use them, and why they are important to your business!
\n\nFor more information on social and display ads, check out our blog article (https://www.pintlergroup.com/blog/compelling-ads/) on this topic.
","summary":"Michelle and Shawn jump on the mics to discuss one of the 19 traction channels: social and display ads.","date_published":"2019-08-16T07:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/4fd7df24-4213-482d-b584-02cad0193e18/13c4bf59-ddca-4870-a88b-865d0728e82d.mp3","mime_type":"audio/mp3","size_in_bytes":18283182,"duration_in_seconds":1000}]},{"id":"efa0ff20-f9d6-4def-88bc-4b6bc2454d9f","title":"CMS, Email Marketing, and Learning New Skills","url":"https://cuttingthroughthenoise.fireside.fm/learning-new-tools","content_text":"Morgan Holzberger, Marketing Commuications Coordinator at Blackfoot, shares her experience as a digital marketer. From learning new tools, to understanding the product and trying out new techniques like texting or creating video, Morgan has great experience and advice that you do not want to miss! \n\nMorgan Holzberger's LinkedIn: https://www.linkedin.com/in/morganholzberger/","content_html":"Morgan Holzberger, Marketing Commuications Coordinator at Blackfoot, shares her experience as a digital marketer. From learning new tools, to understanding the product and trying out new techniques like texting or creating video, Morgan has great experience and advice that you do not want to miss!
\n\nMorgan Holzberger's LinkedIn: https://www.linkedin.com/in/morganholzberger/
","summary":"Kyle interviews Morgan Holzberger, Marketing Communications Coordinator at Blackfoot, about her history in marketing, setting up email marketing campaigns, choosing a CMS, learning new skills and much more! ","date_published":"2019-08-14T15:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/4fd7df24-4213-482d-b584-02cad0193e18/efa0ff20-f9d6-4def-88bc-4b6bc2454d9f.mp3","mime_type":"audio/mp3","size_in_bytes":59621921,"duration_in_seconds":1490}]},{"id":"aa338d42-d5da-4e41-b789-25cf179cd3a4","title":"Marketing for Niche Markets and New Businesses","url":"https://cuttingthroughthenoise.fireside.fm/niche-marketing","content_text":"Kassi and Matt spend some time talking about his new business, Lot Metrix, how to market for a niche business, what makes a good marketer and how to keep up with the current marketing trends. With a long history of marketing, Matt is a guest you will not want to miss! \n\nMatt Powell's LinkedIn: https://www.linkedin.com/in/matt-powell-b0925991/","content_html":"Kassi and Matt spend some time talking about his new business, Lot Metrix, how to market for a niche business, what makes a good marketer and how to keep up with the current marketing trends. With a long history of marketing, Matt is a guest you will not want to miss!
\n\nMatt Powell's LinkedIn: https://www.linkedin.com/in/matt-powell-b0925991/
","summary":" Kassi is joined by Matt Powell, entrepreneur and Marketing Director at Bretz RV & Marine, to talk about marketing for niche businesses and how to find a good marketer. ","date_published":"2019-08-14T10:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/4fd7df24-4213-482d-b584-02cad0193e18/aa338d42-d5da-4e41-b789-25cf179cd3a4.mp3","mime_type":"audio/mp3","size_in_bytes":31188158,"duration_in_seconds":779}]},{"id":"b212f096-71d8-4c76-ab2c-f94d60c8fd19","title":"Graphic Design: Logos, Beer, and Creative Branding","url":"https://cuttingthroughthenoise.fireside.fm/graphic-design","content_text":"Mike Morawski of Honyocker Design joins Kyle on the podcast to talk about graphic design and his many years of experience in the field. They talk about fails and achievements, starting your own business, the importance of logos and what to expect when you are going to work with a graphic designer. \n\nLearn more about Mike and Honyocker Design here: http://www.honyockerdesign.com/","content_html":"Mike Morawski of Honyocker Design joins Kyle on the podcast to talk about graphic design and his many years of experience in the field. They talk about fails and achievements, starting your own business, the importance of logos and what to expect when you are going to work with a graphic designer.
\n\nLearn more about Mike and Honyocker Design here: http://www.honyockerdesign.com/
","summary":"Kyle is joined by Mike Morawski of Honyocker Design to talk about graphic design, logos and starting a business. ","date_published":"2019-08-09T15:45:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/4fd7df24-4213-482d-b584-02cad0193e18/b212f096-71d8-4c76-ab2c-f94d60c8fd19.mp3","mime_type":"audio/mp3","size_in_bytes":27051087,"duration_in_seconds":1474}]},{"id":"7ef9be9f-d27c-488e-8443-76c38362464b","title":"A Podcast About a Podcast","url":"https://cuttingthroughthenoise.fireside.fm/podcast-about-a-podcast","content_text":"If you're listening to this podcast we probably don't have to convince you that podcasts are a great way to promote your business and establish yourself as a topic expert. On this episode, Kassi and Kyle dive into why podcasts are great for every business and what they have learned through the creation of Closing Day Podcast.","content_html":"If you're listening to this podcast we probably don't have to convince you that podcasts are a great way to promote your business and establish yourself as a topic expert. On this episode, Kassi and Kyle dive into why podcasts are great for every business and what they have learned through the creation of Closing Day Podcast.
","summary":"Kassi and Kyle hit the mics to make a podcast about podcasts! ","date_published":"2019-08-08T13:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/4fd7df24-4213-482d-b584-02cad0193e18/7ef9be9f-d27c-488e-8443-76c38362464b.mp3","mime_type":"audio/mp3","size_in_bytes":20401049,"duration_in_seconds":1236}]},{"id":"bff14b0d-07ca-4cd5-bb31-a489a29372d7","title":"Journalism, Photography, and Marketing: How They All Combine","url":"https://cuttingthroughthenoise.fireside.fm/media-content-and-marketing","content_text":"In the digital world of today, it is increasingly important to create great digital content to use within marketing campaigns. Lido Vizzutti joins Kassi to talk about how media, journalism and marketing are all connected and how to create and leverage media assets to enhance your marketing strategy. \n\nLearn more about Lido Vizzutti here: https://www.lidovizzutti.com/","content_html":"In the digital world of today, it is increasingly important to create great digital content to use within marketing campaigns. Lido Vizzutti joins Kassi to talk about how media, journalism and marketing are all connected and how to create and leverage media assets to enhance your marketing strategy.
\n\nLearn more about Lido Vizzutti here: https://www.lidovizzutti.com/
","summary":"Kassi is joined by Lido Vizzutti, a photographer, videographer and overall creative from Missoula, MT, to talk about using photo, video, and other forms of media as marketing. ","date_published":"2019-08-08T11:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/4fd7df24-4213-482d-b584-02cad0193e18/bff14b0d-07ca-4cd5-bb31-a489a29372d7.mp3","mime_type":"audio/mp3","size_in_bytes":18901779,"duration_in_seconds":1079}]},{"id":"89489e77-2e33-4264-8ad7-d5b496578325","title":"Search Engine Marketing: Running a Successful Search Ad Campaign","url":"https://cuttingthroughthenoise.fireside.fm/search-engine-marketing","content_text":"Michelle and Kyle answer questions about key words, Google Ads, search engine ad possiblities and much more on this episode of Cutting Through The Noise! \n\nWant to learn more about search engine marketing? Be sure to check out our video (https://youtu.be/HM3-CFrbpIA) and blog article (https://www.pintlergroup.com/blog/search/) on this topic. ","content_html":"Michelle and Kyle answer questions about key words, Google Ads, search engine ad possiblities and much more on this episode of Cutting Through The Noise!
\n\nWant to learn more about search engine marketing? Be sure to check out our video (https://youtu.be/HM3-CFrbpIA) and blog article (https://www.pintlergroup.com/blog/search/) on this topic.
","summary":"Michelle and Kyle hit the mics to talk about the traction channel search engine marketing. ","date_published":"2019-08-08T11:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/4fd7df24-4213-482d-b584-02cad0193e18/89489e77-2e33-4264-8ad7-d5b496578325.mp3","mime_type":"audio/mp3","size_in_bytes":23688457,"duration_in_seconds":1090}]},{"id":"88dc674e-01e6-4b0b-a140-0801588f89d5","title":"Paid Social and Search Advertisements: From Google to Facebook","url":"https://cuttingthroughthenoise.fireside.fm/paidsocialcampaigns","content_text":"In this episode Kassi asks Michelle about her background, experience as a new marketer, and how to run successful social media and search engine advertisements. \nMichelle is a Paid Search Specialist here at Pintler Group with a vast background in analytics, sales and, now, digital marketing! ","content_html":"In this episode Kassi asks Michelle about her background, experience as a new marketer, and how to run successful social media and search engine advertisements.
\nMichelle is a Paid Search Specialist here at Pintler Group with a vast background in analytics, sales and, now, digital marketing!
Michelle and Shawn discuss two types of unconventional PR: publicity stunts and customer appreciation.
\nFrom storming Area 51 to sharing your customers' photos on Instagram, listen to this episode to learn more about using unconventional PR in your business.
Want to learn more about unconventional PR? Be sure to check out our video (https://youtu.be/Fa3-cTsdNpM) and blog article (https://www.pintlergroup.com/blog/five-unconventional-pr-campaigns-and-why-they-worked/) on this topic.
","summary":"Michelle and Shawn come together to talk about unconventional PR and how it can impact businesses both big and small. ","date_published":"2019-08-02T13:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/4fd7df24-4213-482d-b584-02cad0193e18/cb609751-a81a-4774-9314-3d62f7316f7e.mp3","mime_type":"audio/mp3","size_in_bytes":17420699,"duration_in_seconds":993}]},{"id":"f43a2608-c511-46a7-872f-4283b3dcbc8d","title":"Public Relations and the Amazon Press Release Strategy","url":"https://cuttingthroughthenoise.fireside.fm/publicrelations","content_text":"This episode covers the Amazon press release strategy: any idea brought to the table of Amazon includes a press release to think about how the company would, if the idea takes flight, release it to customers. \n\nWe talk about the difference and ecolution of press releases ten years ago to today!\n\nWant to learn more about publicity and press releases? Be sure to check out our blog article (https://www.pintlergroup.com/blog/5-steps-for-modernizing-press-releases/) and video (https://youtu.be/n8VHnIjnJLc) on this topic!","content_html":"This episode covers the Amazon press release strategy: any idea brought to the table of Amazon includes a press release to think about how the company would, if the idea takes flight, release it to customers.
\n\nWe talk about the difference and ecolution of press releases ten years ago to today!
\n\nWant to learn more about publicity and press releases? Be sure to check out our blog article (https://www.pintlergroup.com/blog/5-steps-for-modernizing-press-releases/) and video (https://youtu.be/n8VHnIjnJLc) on this topic!
","summary":"Kassi and Kyle discuss getting started with public relations as a traction channel. But first, they explore the unique strategy deployed by Amazon to use internal press releases at meetings. Though the episode focuses primarily on public relations, we primarily focus on press releases and their use in marketing a product or service in 2019. ","date_published":"2019-07-25T10:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/4fd7df24-4213-482d-b584-02cad0193e18/f43a2608-c511-46a7-872f-4283b3dcbc8d.mp3","mime_type":"audio/mp3","size_in_bytes":24695788,"duration_in_seconds":1518}]},{"id":"1ebfa3ae-949f-4423-a4d4-d147f70e796a","title":"Marketing Spotlight: The Batting Cage Business!","url":"https://cuttingthroughthenoise.fireside.fm/marketinghomerun","content_text":"When a business is for sale here in Missoula, MT we love to brainstorm new marketing ideas that we would implement. Interested in what our brainstorming sessions are like? Listen to this episode to get inside our brains and learn about our approach to marketing ideation. ","content_html":"When a business is for sale here in Missoula, MT we love to brainstorm new marketing ideas that we would implement. Interested in what our brainstorming sessions are like? Listen to this episode to get inside our brains and learn about our approach to marketing ideation.
","summary":"When a batting cage business listed itself for sale in Missoula, Montana, Kyle and Kassi brainstorm some ways to make it work. A unique business combined with some unique marketing: could it work?","date_published":"2019-07-24T09:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/4fd7df24-4213-482d-b584-02cad0193e18/1ebfa3ae-949f-4423-a4d4-d147f70e796a.mp3","mime_type":"audio/mp3","size_in_bytes":18932434,"duration_in_seconds":1094}]},{"id":"68e298b9-de6b-41c6-b0e0-62d797392288","title":"Email Marketing: Make it Work For Your Business","url":"https://cuttingthroughthenoise.fireside.fm/emailmarketing101","content_text":"We believe that email marketing is a poweful tool that every company should use to get infront of their potential customers. \n\nListen to this episode to learn more about how to get started with email marketing, how to get the most out of your efforts, and why we think it is essential for all businesses.\n\nWant to learn more about email marketing? \nCheck out our blog (https://www.pintlergroup.com/blog/cutting-through-the-noise-1-email-marketing/) and video (https://youtu.be/_02nLolnBJE) on this topic.","content_html":"We believe that email marketing is a poweful tool that every company should use to get infront of their potential customers.
\n\nListen to this episode to learn more about how to get started with email marketing, how to get the most out of your efforts, and why we think it is essential for all businesses.
\n\nWant to learn more about email marketing?
\nCheck out our blog (https://www.pintlergroup.com/blog/cutting-through-the-noise-1-email-marketing/) and video (https://youtu.be/_02nLolnBJE) on this topic.
Does finding a pre-existing, captive audience of people already interested in things similar to your product or service seem too good to be true? Well, when you begin targeting blogs and other influencers it becomes a lot easier to find an audience like this.
\n\nWorking with social media influencers, bloggers, and vloggers can seem intimidating, but in this episode Shawn and Michelle how this process has become easier and even more effective over time.
\n\nWant to learn more about targeting attention?
\nBe sure to check out our blog article (https://www.pintlergroup.com/blog/targeting-attention-marketing-in-2019/) and video (https://youtu.be/EFlok5wGUE4) on the same topic.
Do you enjoy receiving a coupon when you sign up for a mailing list? Do you get excited when you get an email from your favorite company wishing you a happy birthday? Welcome to the world of email automations.
\n\nThe idea of automated emails can seem robotic and impersonal, but in this episode Shawn and Kassi talk about how to use email automations to create quality, meaningful communication with your customers.
","summary":"Shawn and Kassi sit down at the mic to discuss how important email automations are to the success of any business. ","date_published":"2019-07-12T12:00:00.000-06:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/4fd7df24-4213-482d-b584-02cad0193e18/87773e30-31aa-4949-bd01-ba8304577444.mp3","mime_type":"audio/mp3","size_in_bytes":50380844,"duration_in_seconds":1259}]}]}